Sports & Community Marketing Specialist – HK & Macau

• % OF TIME
• (optional)

DUTIES AND RESPONSIBILITIES

• 30%
• Sports & Community Marketing

• Build and execute sports and community programs, including race activations, product trial initiatives, workshops, and brand events aligned with the marketing and race calendar.
• Identify opportunities to grow visibility and engagement within running and athletic-lifestyle communities.
• Build and maintain strong relationships with race organizers, athletes, run clubs, grassroots communities, sports media, and brand partners.
• Coordinate with agency partners on campaign and event execution, including production, logistics, timelines, and on-site operations.
• Ensure community and race activations are amplified through strong storytelling on digital and social channels.

• 30%
• Athlete & Sports Marketing Strategy

• Support development and execution of HOKA’s athlete and sports marketing strategy in Hong Kong and Macau.
• Work with the Marketing Manager to assess, structure, and evolve the athlete portfolio, tiering, and ecosystem.
• Manage day-to-day servicing of athletes and affiliates, including communication, product coordination, race support, and activation planning.
• Track athlete performance, race participation, and milestones, preparing updates and reports for stakeholders.
• Maintain accurate records of athlete servicing, product allocation, contractual deliverables, and engagement activities.
• Support athlete communication planning in collaboration with internal teams and agency partners.
• Coordinating and compiling marketing performance recaps and post-campaign reports
• Stay up to date on industry trends, new tools, and best practices to help improve campaign performance and measurement

• 30%
• Product Seeding & Inventory Coordination

• Execute product seeding initiatives across athletes, community partners, media, creators, and stakeholders.
• Maintain and manage the master seeding list, ensuring alignment with marketing priorities.
• Coordinate seeding logistics, inventory tracking, forecasting, and delivery timelines in collaboration with internal teams.

• 5%
• Cross-functional Collaboration & Operations

• Collaborate with Marketing, Merchandising, Sales, and global Sports Marketing teams to ensure alignment across initiatives.
• Share product feedback, athlete insights, and market intelligence with internal stakeholders.
• Assist the Marketing Manager in budget planning and invoice management.
• Prepare clipping reports, athlete updates, and activation recaps for stakeholders.

5%

Other Responsibilities

• Represent HOKA externally with credibility and professionalism.
• Provide constructive feedback to partners and agencies to improve execution.
• Support achievement of business and brand targets through

QUALIFICATIONS

Year(s) of Experience & Background Required

• University degree or above.
• 5+ years of experience in sports marketing, brand marketing, community management, PR, or event management.
• Proven experience managing external stakeholders (athletes, agencies, communities, partners, media).
• Strong project and time management skills, able to handle multiple priorities in a fast-paced environment.
• Highly organized, detail-oriented, and disciplined in execution.
• Strong interpersonal and communication skills to build and maintain professional relationships.
• Experience in running races, endurance sports, or sports communities preferred.
• Existing network within running/sports/athletic-lifestyle industry is an advantage.
• Proficient in Microsoft Office.
• Fluent in Cantonese and English; Mandarin is a plus.
• Willingness to travel overseas as required.
• Fluent in English and Cantonese (written and spoken); Mandarin a plus.

Functional & Technical Competencies

• Hands-on involvement in race activations, athlete servicing, and grassroots community programs.
• Familiarity with seeding logistics, inventory management, and partnership activations.
• Experience amplifying sports/community initiatives through digital and social storytelling.