Senior Marketing Intelligence Strategist

About the team

Zillow Group is seeking a Senior Marketing Intelligence Strategist to join our Marketing Strategy & Planning team. This is a strategic, consultative role: responsible for determining what intelligence products marketing leaders and teams need to make better decisions, then bringing those products to life. Products can range from automated dashboards to custom, AI-enabled analytical solutions.

This requires deep engagement with marketing stakeholders to understand how decisions are actually made today, identifying where better data would change behavior, and shaping the right solutions.

The scope will span intelligence products across several marketing domains, including paid and owned media, so the ability to build credibility and develop informed points of view quickly in new areas is essential.

About the role

Define the vision : For each marketing domain, leading with a strong point of view on what the end-state intelligence product should be, informed by stakeholder input and an understanding of today’s gaps, and building a strategic case for what to build, for whom, and why

Strategic thought partner to marketing leaders : Pressure-testing what stakeholders think they need, challenging assumptions, and aligning on the intelligence investments that will have the greatest impact on decisions and outcomes

Translate strategy into specs : Outlining mockups, data requirements, and prioritized feature sets with enough detail for BI analysts to build from, prototyping and validating concepts using available data and tools before committing to full builds

Drive adoption post-launch : Monitoring usage, diagnosing where adoption stalls, and iterating on products until they are embedded in day-to-day workflows

Incorporate AI capabilities : Defining AI-related needs where they make products more actionable such as automated insight surfacing, anomaly detection, or natural language interaction

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $118,600.00 - $189,400.00 annually. This base pay range is specific to these locations and may not be applicable to other locations.

In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $112,700.00 - $179,900.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• 8+ years of experience in marketing intelligence or strategic analytics, with proven expertise in using analytics and reporting to drive business outcomes. Demonstrated ability to bring a strong strategic perspective to business intelligence, establishing clear reporting requirements and delivering analytics solutions that actively guide marketing decisions.
• Marketing fluency : Strong familiarity with marketing data and analytics needs, including deep fluency in at least one domain such as paid media, owned media, or marketing measurement
• Business acumen : Able to quickly grasp business context and objectives, ensuring that marketing insights, performance metrics, and intelligence products directly connect to core business outcomes
• Hands-on technical skills : Experience with SQL and dashboarding tools (e.g., Tableau, Looker, Power BI), with the ability to work directly with data to prototype and iterate
• Consultative mindset : Track record of digging into how stakeholders make decisions, pushing past surface-level requests, and delivering higher-impact solutions
• Executive communication : Able to present a strategic point of view with clarity and confidence, and challenge constructively while maintaining trust
• Strategic agility : Able to ramp quickly in unfamiliar areas, build credibility with new stakeholder groups, and independently structure a path forward
• AI curiosity : Genuine interest in experimenting with AI tools and incorporating AI-augmented capabilities into analytics work; deep expertise not required
• Bachelor’s degree required ; Master’s in a quantitative or business field (MBA, MSBA, Economics, Statistics) a plus

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help people navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company reshaping an industry and helping more people make home a reality.

How we work is a key part of that transformation. Through Cloud HQ, our strategic approach to distributed work, most employees have the flexibility to work from wherever they’re most productive—enabling us to move fast, stay connected and deliver on our people promise.

Zillow is honored to be recognized among the best workplaces in the U.S. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2026, and included on TIME’s America’s Best Companies 2026 list , reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.