PPC Expert

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If you’re a curious problem-solver who carves their own path, join the team behind Threat Protection Pro, the NordLynx protocol, and the fastest VPN on the planet—tools that put privacy, security, and control back in people’s hands.

Your impact? Helping millions take back control of their online security, privacy, and data.

MAIN RESPONSIBILITIES

• Autonomous planning and forecasting of PPC activities within and beyond the responsibility area.
• Efficient management and scaling high-volume advertising budgets while monitoring CPA, CAC, and ROAS targets daily.
• Formulate hypotheses, run rigorous A/B tests, and analyze performance data.
• Work alongside copywriters, designers, and product teams to align ad creatives and landing page experiences with acquisition goals.
• Ensuring the outstanding quality of campaigns' setup and materials/components we use.
• Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders.
• Taking responsibility for multi-team projects by designing and handling PPC campaign logic.
• Proactive task prioritizing, alignment on deadlines and deliverables in line with business goals and guidance to all team.
• Daily performance monitoring via platform interface, GA and Looker across all team activities.
• Providing clear and relevant reporting on responsibility area metrics on both regular and on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders' needs for metrics and feedback afterward. Presenting them on agreed frequency to the marketing team and during team meetings.
• Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team.

CORE REQUIREMENTS

• Advanced knowledge of ad platforms: Google ads, Bing (5+ years proven experience).
• Understand all digital marketing metrics and be able to explain relations between them.
• Exceptional knowledge of various conversion setups and tracking points.
• Comfortable diving deep into numbers, building pivot tables/reports, and translating data into actionable strategies.
• Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations.
• Excelent knowledge of Google Spreadsheets. Ability to use advanced formulas, pivot tables.
• Excellent spoken and written English skills.
• Ability to work both in a team, independently & deliver results to different teams;
• Proven experience working with large-scale (+$5mln. Yearly spends) and complex campaigns is a must.
• Global campaigns experience.
• Interpersonal skills, liaising with key vendors.

SALARY RANGE (GROSS) FROM

• PLN 20.7K per month
• We are ready to discuss the salary according to your experience.

WHAT WE OFFER

• Sharpen your edge: training, mentorship, and room to grow — always.
• Take the time you need: extra vacation days, sick days, and time off when life calls.
• Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.
• Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.
• Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.
• Pack your bags for workation: experience our company-wide trip abroad to the fullest.
• Work from anywhere: work from wherever keeps you in the zone.
• Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.
• Parent with ease: children’s summer camps and flexibility around the schedule — because parenting never pauses.
• Join the party: team building and company events people talk about for months.
• Unlock Cyber City: coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy.