Web Growth Manager at Lucida AI — Istanbul, Turkey

About The Role

At Lucida AI , we're building one of the fastest-growing AI language learning apps in the world.

Millions of learners across 130+ countries use Lucida to improve their speaking skills through AI conversations. Together, they've already completed billions of speaking minutes . Backed by $9M in funding , we're building the future of AI-powered learning.

We're looking for a Web Growth Manager to help us scale our web business and accelerate subscription growth across global markets.

What You'll Do

Own web user acquisition across Meta, Google, TikTok, and other paid channels.
Optimize the entire web funnel—from landing pages and onboarding to checkout, subscription conversion, retention, and LTV.
Monitor and improve key metrics including CPA, ROAS, CAC, CVR, AOV, and payback.
Work closely with Product, Design, Creative, Data, and Engineering teams to improve website performance and conversion.
Plan and execute A/B tests across landing pages, pricing, paywalls, checkout flows, and creatives.
Identify new acquisition channels, growth opportunities, and international markets.

What We're Looking For

3+ years of experience growing subscription-based web products.
Strong experience with Meta Ads and Google Ads.
Deep understanding of web analytics, attribution, and conversion optimization.
Experience with tools such as Google Analytics 4, Google Tag Manager, Meta Pixel, and server-side tracking.
Strong analytical mindset and experience improving conversion rates and LTV.
Comfortable working in a fast-paced startup environment.

Nice to Have

Experience with CRO (Conversion Rate Optimization).
Experience with tools such as VWO, Optimizely, or similar A/B testing platforms.
Experience growing AI-powered or SaaS products.
Familiarity with SQL or BI tools.
You actively use AI tools in your daily workflow.