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Web Growth Manager

Lucida AI · Istanbul, İstanbul, Turkey

Marketing / Business DevelopmentManager LevelQuick applyfull-timeabout 3 hours ago

About The Role

At Lucida AI , we're building one of the fastest-growing AI language learning apps in the world.

Millions of learners across 130+ countries use Lucida to improve their speaking skills through AI conversations. Together, they've already completed billions of speaking minutes . Backed by $9M in funding , we're building the future of AI-powered learning.

We're looking for a Web Growth Manager to help us scale our web business and accelerate subscription growth across global markets.

What You'll Do

  • Own web user acquisition across Meta, Google, TikTok, and other paid channels.
  • Optimize the entire web funnel—from landing pages and onboarding to checkout, subscription conversion, retention, and LTV.
  • Monitor and improve key metrics including CPA, ROAS, CAC, CVR, AOV, and payback.
  • Work closely with Product, Design, Creative, Data, and Engineering teams to improve website performance and conversion.
  • Plan and execute A/B tests across landing pages, pricing, paywalls, checkout flows, and creatives.
  • Identify new acquisition channels, growth opportunities, and international markets.

What We're Looking For

  • 3+ years of experience growing subscription-based web products.
  • Strong experience with Meta Ads and Google Ads.
  • Deep understanding of web analytics, attribution, and conversion optimization.
  • Experience with tools such as Google Analytics 4, Google Tag Manager, Meta Pixel, and server-side tracking.
  • Strong analytical mindset and experience improving conversion rates and LTV.
  • Comfortable working in a fast-paced startup environment.

Nice to Have

  • Experience with CRO (Conversion Rate Optimization).
  • Experience with tools such as VWO, Optimizely, or similar A/B testing platforms.
  • Experience growing AI-powered or SaaS products.
  • Familiarity with SQL or BI tools.
  • You actively use AI tools in your daily workflow.

What We Offer

  • Competitive salary
  • Private health insurance
  • Latest Apple equipment
  • Learning & development budget
  • Flexible working environment
  • Team events and offsites
  • Be part of a fast-growing AI startup backed by $9M in funding

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