Trade Marketing Specialist (Fixed-Term)

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Quote from Hiring Manager

Aligned with Brown-Forman long-term brand building and profit growth strategies, this position will be focused on strengthening our position in the Off-trade channel by developing compelling activities able to turn brand choices into purchases.

Meaningful Work From Day One

He/she will be a key member within the organization able to deliver a Trade Marketing Strategy by seeking to understand the shopper/consumer behavior, the category, client and channel dynamics, and deploy a plan that reinforces the power of the brands in the market and turns brand choices into purchase through compelling activities at the POP.

What You Can Expect

• Leading and developing team of 1 Off-Trade Marketing Assistant
• Market responsibility: Czechia & Slovakia
• Channel responsibility: Off-trade (IKA incl. Discounters, Traditional trade)
• Strong contribution into both strategic and operational planning process
• Participate and contributes in S&I of all brands and off-trade channel
• Drives conversions of plans from brand/channel to specific customers in cooperation with KAMs
• Key member of S&BP process (“plachta” inputs, onepagers, evaluations, competitor analysis, channel expertise)
• Responsible for the annual set up of the Off Trade plan (developing, execution, evaluation and reporting), in collaboration with Marketing Brand team and Sales, according to the strategy:
• Designing activation, visibility and promotion plan physically & digitally for the Off trade in coordination with KAMs team
• Aligns with all relevant activities with Legal/Compliance team
• Coordinates execution of OFF-trade BDs according to IKA plan
• Coordinates execution of external Mechandising agency according to picture of success
• Defines Picture of success for activities according to PicOS guidelines
• Tracking (regularly provides reports on promotion efficiency and progress to plan status)
• Continuous improvement & communicate action plans accordingly
• Leading external agencies on projects, by preparing briefing and having a planning calendar.
• Collaborating with graphics agency on visual development, procurement department on POSM development and optimal warehousing and external digital agencies on execution
• Stays on top of business/brand performance by channel, analysis available data and information from sales, highlights issues and recommends course corrections
• Responsible for proposal and tracking of A&P and TMKT Discounts budget of the Off Trade annual plan
• Aligns with Finance on correct accounting A&P budget management
• Aligns with KAMs team on way of spending Discounts budget
• Implementation control & budget allocation
• Collaborates with Marketing, BBI & Sales Off-Trade to get market knowledge and consequently insights.
• Independently capitalizes information resources such as Nielsen, Focus…
• Regular monitoring and evaluation of competitor activities
• Participates on Catman analysis and recommendations for selected customers
• Participates in sales meetings & selected brand meetings.
• Regular visit customers in the market

What You Bring to the Table

• Fluent Czech speaking and writing is mandatory
• Good English speaking and writing
• Digital & social media advanced
• Strong analytical and planning skills
• Project & budget management
• Strong Presentations skills
• MS Office applications
• IT literate

What Makes You Unique

• Experience from Spirits & Beverages / or FMCG Company

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #Jackdaniels

Requisition Type

Employee Management Level

Professional Global Job Level

P6 Number of Openings Available

1