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Paid Campaign Executive
jobgether · Spain
About The Role
- **This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Campaign Executive based in Spain.**
- This role focuses on driving high-quality B2B demand and qualified leads through data-driven paid and digital marketing strategies.
- You will manage and optimize campaigns across paid search, paid social, SEO/SEM, and email marketing channels.
- The position combines campaign execution, conversion optimization, performance analysis, and commercial thinking to maximize measurable business impact.
- You will continuously test landing pages, content, and user journeys to improve conversion rates and accelerate learning.
- Working closely with Customer Engagement and Sales teams, you will help ensure strong lead quality and alignment with commercial objectives.
- You will use analytics, automation, AI, and emerging digital technologies to identify opportunities and improve campaign performance.
- This is an opportunity to play a key role in a collaborative, fast-moving environment where experimentation and measurable results are central to growth.
### Accountabilities
- Support and execute growth strategies designed to generate high-quality B2B demand and qualified leads.
- Manage and optimize paid search, paid social, SEO/SEM, and email marketing campaigns across relevant digital channels.
- Optimize landing pages, content, and user journeys through conversion rate optimization, testing, and experimentation.
- Monitor campaign budgets, performance, and commercial KPIs, including cost per lead, cost per acquisition, conversion rates, and pipeline contribution.
- Analyze competitor activity and market trends to identify opportunities for growth and increased market share.
- Collaborate closely with Customer Engagement and Sales teams to improve lead quality and ensure alignment with commercial objectives.
- Deliver clear, data-driven performance reports, insights, and recommendations to relevant stakeholders.
- Use AI, automation, and data-driven optimization techniques to improve campaign performance and accelerate learning.
- Ensure marketing activities follow applicable brand guidelines as well as relevant regulatory, data protection, and GDPR requirements.
- Continuously identify opportunities to improve campaign efficiency, ROI, conversion performance, and overall commercial outcomes.
**Requirements:**
- Bring experience in Growth Marketing, Paid Media, or Performance Marketing, with a track record of delivering measurable results.
- Have hands-on experience managing campaigns through Google Ads and Meta Business Suite.
- Demonstrate a strong understanding of B2B lead generation, buyer journeys, and conversion optimization.
- Have experience using GA4, Google Tag Manager, and Looker Studio for marketing analytics and reporting.
- Possess a strong analytical, commercial, and problem-solving mindset with a clear focus on ROI and revenue impact.
- Be detail-oriented, proactive, and comfortable working in an environment centered on continuous testing, experimentation, and optimization.
- Demonstrate excellent communication and stakeholder management skills.
- Be collaborative and adaptable, with the ability to manage multiple priorities independently.
- Show a strong interest in AI-driven marketing, automation, and emerging digital technologies.
- Be comfortable using performance data and market insights to make informed campaign and growth decisions.
**Benefits:**
- 28 days of annual holiday, in addition to bank holidays and 2 volunteer days.
- Access to internal training and professional development through the Bauer Academy.
- Enhanced maternity/adoption, paternity, and shared parental leave pay.
- Flexible working arrangements.
- Opportunity to work in an international and collaborative environment.
- Opportunity to develop expertise across paid media, growth marketing, analytics, AI, automation, and digital technologies.
- An inclusive workplace committed to equal opportunities and an accessible recruitment process.
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