Content Marketing Manager

Why join us?

Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes.

We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.

What you'll do

• Build and own Handoff’s content strategy, from ideation to execution and performance tracking.
• Develop a repeatable content playbook that drives scalable growth across SEO and other channels.
• Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks.
• Partner with Product, Sales, and Customer Success to translate real user insights into content.
• Create and adapt content across blog, website, email (lifecycle), and social—tailoring messaging and format to each channel and audience.
• Collaborate with designers and video producers to integrate visual formats into the content mix, ensuring written and visual content reinforce each other.
• Establish clear KPIs and reporting to measure content performance and inform decisions.
• Review and elevate content quality across all outputs, ensuring clarity, consistency, and impact.
• Run structured experiments across content formats, channels, and messaging to drive continuous improvement.
• Collaborate with content marketers and external contributors to scale production effectively.
• Continuously refine strategy based on performance data, market trends, and company priorities.

About you

• 5–7+ years of experience in content marketing or content strategy roles, ideally in B2B SaaS or high-growth startups.
• Proven track record of building and scaling content strategies or playbooks that drive measurable growth.
• Strong copywriting skills, with the ability to produce and evaluate high-quality written content.
• Hands-on experience creating and adapting content across multiple channels—blog, website, email (lifecycle), and social—with a clear sense of how to tailor messaging for each format.
• Comfortable collaborating on visual formats like video and graphics—you don't need to produce them independently, but you understand how they complement written content and can direct that work effectively.
• Deep understanding of SEO, including keyword research, clustering, and tools like SEMrush or Ahrefs.
• Experience working cross-functionally with product, sales, or customer-facing teams.
• Highly structured thinker with the ability to turn ambiguity into clear frameworks and plans.
• Data-driven mindset, comfortable using metrics to guide decisions and iterate on strategy.
• High ownership and bias toward action in fast-paced, evolving environments.
• Bonus: Experience writing for contractors, trades, construction, or other blue-collar audiences.
• Bonus: Exposure to product marketing, storytelling, or technical product education

What we offer

• Competitive Salary + Equity
• Unlimited Paid Time Off (PTO)
• 401(k)
• Medical, Dental & Vision Insurance
• Life & Disability Insurance
• Flexible Spending Account (FSA)
• Dependent Care FSA (DC FSA)
• Top-Notch Equipment
• Team Offsites