Assoc Manager Category Licensing

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Business Development

• Implement the licensing strategies for the responsible categories / brands development (including product, channel / retail and marketing) and deliver the licensing goals.
• Exploit & identify new business opportunities and potential licensees
• Manage and grow existing licensing business.
• Pitch and recruit new partners for responsible categories.

Licensing Management

• Work with licensees to develop annual business plan (product, distribution and marketing) that is in line with licensing strategies.
• Closely monitor licensees’ performance and provide business direction to licensees to enhance the business result.
• Manage new and renewal business process.
• Negotiate and conclude the business deals with licensees.
• Prepare business proposals for approval and coordinate with Legal on contract approval and preparation.
• Coordinate with finance and ensure the financial issues i.e. payment, invoice, sales report and projection are handled on timely basis.

Product Development

• Ensure product availability (with right product mix, quality and price point) in the market for the responsible categories / brands in the key channels.
• Ensure updated design / brand materials (i.e. styleguide, packaging, POP) are shared with all licensees.
• Work with licensees to prepare product development plan biannually.
• Catch market trendy & do retail research.
• Inspire licensees to develop more eye-catching products to fresh the retail market.

Retail & Marketing

• Work with Licensees to develop and implement the channel / retail development plan for the responsible categories / brands to improve brand impact and sales opportunities.
• Develop growth strategies for key retailers / channels & establish the goals for both financial and retail points.
• Work with Licensee to develop and implement marketing strategies.

Integration

• Support and implement CP team and global/regional & local brand team & sales team to build One-Voice programs.

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks