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海外市场推广（助听器产品）(J11839)

Yealink · 福建省·厦门市

Imported listingfull-time7 days ago

About The Role

  • 工作职责：
  • 1，官方社交媒体账号运营：负责Facebook、Instagram、TikTok、YouTube等平台官方账号的内容策划、发布与互动，提升品牌声量；负责社媒和社群的粉丝增长和用户沉淀，积累品牌用户资产； 对海外社媒内容风格有敏锐度，能判断什么样的内容在目标市场（美国等）更容易产生共鸣
  • 2，拓展并维护海外KOL/红人资源，策划产品测评、种草内容，提升品牌曝光与信任度；从Brief撰写到内容审核能全程跟进；
  • 3，拓展联盟营销渠道，管理佣金结构，追踪各渠道流量、转化数据，持续优化ROI，提升站外引流效率；
  • 4，英语流利，能直接与海外红人进行商务沟通。
  • 任职要求：
  • 1、本科及以上学历，市场营销、广告传播、医学相关专业；有C端品牌0~1的品牌建设和推广成功经验，懂得操盘整套推广逻辑和流程，且有落地执行能力和具体案例；助听器行业优先；
  • 2、敏锐的市场洞察力，能独立制定推广计划并推动执行；较强的文案案和策划能力，擅长将业务需求转化为内容方案。
  • 3、英语流利，能作为工作语言；

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