Area Manager - DTC

About the Role D2C ZSM spearheads delivery of all lines of businesses in the catchments assigned. He/ She maximizes extraction while providing quality service to customers. Both Retail teams & Broadband teams roll up to this role holder. He/She would drive engagement with residential societies (RWAs) to make Airtel the preferred Service provider as well as ensure successful In-store operations. Retail Store Operations: Strategic Store Rollouts- Ensuring all store deployment processes are completed in time for launch of stores (staffing/ inventory/ IT) Store Operations/ Compliance/ Profitability: · Ensure & Own compliance with all defined SOPs · Co-ordination with Zonal/ Circle / Central cross-functional teams to ensure required operational support (e.g. service processes, activations processes, ops, updates etc) · Understand and analyze store/ zone level analytics reports (KPIs) to identify issues, areas of improvement, deviations etc. · Monitor all competitor activities and share recommendations for response · Ensure escalations are handled within the stated TAT · Is responsible to drive and achieve stores profitability through delivery of agreed revenue & cost plan · To ensure deployment of agreed programs across all stores Broadband Operations: · Enhance acquisition quality · Drive growth in contribution from higher rental plans · Mark territories for TSMs and drive productivity growth. · Increase the Tag utilization in Low Utilized NEs and buildings. · Working closely with Channel Partners and TSMs to support closure of leads · Drive engagement with residential societies (RWAs) to make Airtel the preferred · service provider Customer Service: · Provide best in class services to customers while keeping Detractor Index in check. · Ensure total compliance of CE guidelines & processes · Ensure Circle support to manage exceptional escalations, if required People development & Team management: · Ensure seamless supply of quality manpower at the stores & field · Control TSMs & SM attrition by ensuring constant training programs, improving quality of recruitment, driving Rewards and Recognition and ensuring proper on boarding process. Experience & Skills Required · Results orientation · Entrepreneurship · Strong communication skills · Consultative Selling skills · Collaboration skills · Team management Educational Qualifications Must be a Graduate (Full Time)/ MBA (preferred) Work Experience Must have 6 - 8 years of sales experience, preferably in Retail / Broadband sales.