Culture Marketing Lead - MENAT

What You'll Do

• Define and lead Spotify's culture marketing strategy across MENAT+, developing campaigns that tap into music, pop culture, and youth culture to grow brand love and cultural relevance.
• Lead the development and execution of culturally rooted campaigns spanning content, partnerships, creator collaborations, and experiential marketing.
• Partner closely with Spotify's Music team to develop and execute artist marketing plans and integrated go-to-market campaigns, serving as the primary marketing interface for music and artist-led initiatives across the region.
• Define the region's content pillars and editorial voice, working across short-form video, long-form storytelling, social-first content, editorial features, and emerging formats to create content that earns attention organically.
• Build and manage high-impact experiential activations, live events, and fan experiences that connect Spotify to local culture in meaningful ways.
• Serve as the cultural authority for the region, championing bold, original ideas while ensuring consistency with Spotify's global brand.
• Lead, coach, and develop a team of Content Marketing Managers, fostering collaboration, creativity, and high performance.
• Establish measurement frameworks for culture and content marketing, using audience insights and performance data to refine strategy and demonstrate business impact.
• Stay ahead of cultural trends, shifts in consumer behaviour, and the competitive landscape across MENA and Türkiye, bringing fresh perspectives and outside-in thinking to the team.

Who You Are

• You have 10+ years of experience in marketing, with a significant focus on culture, music, content, and experiential marketing, ideally within entertainment, media, or technology platforms.
• You are a content strategist at heart and have built content programmes from the ground up, with a deep understanding of how different formats perform across platforms and a strong editorial instinct for what a brand should and shouldn't say.
• You have extensive experience partnering with music teams, artists, labels, and creative partners, and understand how to balance artist storytelling with brand objectives.
• You have successfully built, led, and developed high-performing marketing teams.
• You are deeply immersed in music and culture across MENA and Türkiye, with an authentic understanding of the artists, communities, movements, and cultural moments that shape audiences across the region.
• You think strategically and culturally, identifying where Spotify should show up and inspiring cross-functional teams and partners around a compelling vision.
• You thrive in a fast-paced, matrixed environment and are comfortable navigating ambiguity, influencing stakeholders, and collaborating across global and regional teams.
• You are fluent in English and Arabic. Turkish language proficiency is a strong advantage.

Where You'll Be

• This role is based in Dubai.
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.