Global CRM Product Manager - Omnichannel Personalization

Ford is looking for a Product Manager – Global CRM Omnichannel Personalization to lead the strategy & delivery of personalized recommendations and retargeting experiences across Web, App, Email, SMS, and Paid Media. This role sits at the intersection of marketing and product management, shaping how we use next-best-action decisioning, audience segmentation, and journey orchestration to deliver the right message, to the right customer, at the right time. Supporting multiple regions and business units globally, you'll partner closely with Journey Enablement, Data Services & Paid Media teams to turn customer data into meaningful, cross-channel engagement. You'll own the backlog for personalization & retargeting features, monitor performance across channels & bring a customer-centric mindset to every decision. This is a hybrid role based in Dearborn, Michigan, ideal for someone who thrives on connecting strategy, data & technology to build smarter, more personal customer journeys at scale.