Sales Operations Lead, Singapore

The position oversees sales reporting, forecasting, CRM and data governance, process standardisation, risk management, and cross-functional alignment with Finance, Operations, and other key stakeholders. The role ensures high productivity, consistent execution, and scalable support for the Asia Strategic Accounts business.

RESPONSIBILITIES

Strategic Sales Operations & Governance

• Develop and lead a control-tower framework for the Sales organization in the Singapore Market Unit.
• Capture, track, and drive key pipeline actions to support sales strategy execution.
• Champion standardisation across all sales and operational workflows.
• Support Account Planning and implementation activities.
• Identify, assess, and manage operational and commercial risks throughout the sales cycle.
• Maintain strong alignment with Finance and Operations to ensure seamless end-to-end processes.
• Streamline and govern core Asia sales processes, including pipeline management, deal governance, and contract/order workflows.
• Support regional sales planning, including quota allocation, territory alignment, and target deployment.
• When necessary, support the commercial aspects and monitor the bids & tender process
• Supervise the order management through billing process
• Identify process gaps and drive continuous improvements to productivity and data quality.

Sales Reporting, Forecasting & CRM Excellence

• Own the full regional reporting cadence (weekly, monthly, quarterly) across pipeline, performance metrics, funnel analytics, and business reviews.
• Ensure strong forecasting governance through accurate pipeline data, disciplined forecast categories, and timely sales team updates.
• Oversee CRM data quality, adoption, and compliance with process standards.
• Develop documentation, SOPs, and training materials to strengthen operational consistency and CRM proficiency.
• Support preparation of regional business reviews, leadership reporting packs, and analytical insights.

QUALIFICATIONS

• Bachelor’s degree in Business Administration or a related discipline.
• Minimum of 5 years’ experience in Sales Operations, Commercial Operations, Business Operations, or similar roles.
• Strong analytical skills with experience in dashboards, reporting, KPIs, sales forecasting, and performance analysis.
• Hands-on experience with CRM systems (Salesforce, Dynamics, or similar).
• Proficiency in Excel, reporting tools, and basic data analysis; experience with BI tools (Power BI, Tableau, etc.) is an advantage.
• Experience with Oracle – process improvement projects or transformational execution is an advantage
• Strong process orientation, with the ability to define workflows, enforce standards, and maintain governance across multiple markets.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.

Skills & Competencies

• Drive, proactiveness and agility with an attitude to “own-it”.,
• Capable of managing multiple priorities in a fast-paced regional environment.
• Strong commercial acumen with a deep understanding of B2B sales cycles, negotiation, and contract management.
• Exceptional relationship management skills with the ability to influence and engage senior stakeholders and decision-makers.
• Strategic thinker with the ability to translate customer insights into actionable account plans.
• Strong analytical and problem-solving skills; ability to interpret market data, trends, and competitive intelligence.
• Highly collaborative and able to work cross-functionally with internal teams to deliver value-driven solutions.

Physical & Environment Demands

• This role is primarily based in Singapore. But may occasionally require travel across the Asia region for client meets or business events.
• The position involves extensive computer and phone use for communication, reporting, and virtual meetings.
• May occasionally require extended working hours across different time zones to coordinate with regional teams and clients.
• Must be able to manage frequent changes in work environment, including corporate offices, customer sites, and industry events.