Senior Director of Product Marketing

Join Guild, a fast-growing education and career mobility platform, as the Senior Director of Product Marketing. In this leadership role, you will drive the core positioning, messaging, and buyer narrative for Guild's portfolio, ensuring consistency as the product, market, and commercial motion evolve. You will also own launch and release readiness across GTM teams, create and guide core enablement materials, and lead the PMM function. This is a hands-on role where you will be actively involved in shaping the narrative, executing launches, and supporting the field.

• Drive the Guild story by owning the core positioning, messaging, and buyer narrative for Guild's portfolio, ensuring consistency as the product and market evolve.
• Translate complex, multi-product capabilities into clear go-to-market language across various platforms, making it easy for customers and internal teams to understand.
• Lead the product marketing function by running the PMM operating model across positioning, launch execution, enablement support, and customer proof, while leveling up existing product marketers.

• You are a strategic, hands-on product marketing leader who knows how to turn product, customer insight, market context, and company strategy into a clear story the whole business can use
• You are excellent at positioning and messaging across a multi-product portfolio
• You know how to turn learning, coaching, data, and career-outcomes complexity into buyer value, field confidence, and customer clarity
• You can cite examples of how you've applied strategic narrative frameworks to make a complex, multi-part offering feel simple and differentiated
• Strong field enablement instincts: sales narrative, demo story, objection handling, proof points, and customer-facing value messaging - with a track record of driving adoption, not just producing assets
• 12+ years of B2B marketing leadership experience, including 7+ years specifically in product marketing in a B2B enterprise and/or marketplace environment. HR or education-specific experience is helpful but not required
• Comfort using AI tools to move faster - research, content drafting, and signal analysis - as a way to operate like a larger PMM function before adding headcount
• Experience building or leading product marketing at a fast-scaling B2B SaaS or enterprise services company
• Enough product depth to understand learning, coaching, data, and career-outcomes complexity - and translate it into buyer value
• A hands-on operating style. You're comfortable writing the brief, building the deck, shaping the talk track, and shipping the work yourself
• Exceptional writing craft. You produce and review copy at high volume and a high bar - headlines, web, deck, launch, and enablement - and you make other people's writing better
• A bachelor's degree or equivalent experience
• Proven ability to build product launch and release systems that help GTM teams understand, sell, onboard, and support new capabilities
• Comfort working directly with executives - pressure-testing assumptions and translating strategy into narrative
• Excellent positioning and messaging judgment. You can turn strategy, product detail, customer truth, and market context into a story that sells
• Experience managing or mentoring product marketers
• Experience marketing to or working with large-employer verticals such as healthcare, retail, financial services, or manufacturing