Copy Lead

Join ThredUp, a leading online consignment and thrift store, as the Copy Lead. In this role, you will define the brand's voice and tone post-rebrand, write and edit copy across all touchpoints, shape brand campaigns, and build and evolve a copy agent using AI. You will work closely with the creative and brand team, the product team, and manage a bench of copy contractors. Enjoy a 4-day work week with Fridays off, competitive salary, stock options, flexible PTO, and generous benefits.

• Set editorial direction and own how ThredUp sounds across every touchpoint, shaping voice, tone, and messaging post-rebrand.
• Write and edit sharp, brand-right copy across all touch-points, from commercial scripts to site and email to social, paid advertising, packaging, in-product, and campaigns.
• Build, own, and evolve our copy agent, putting AI to work as leverage that keeps taste sharp and output fast.

• A natural collaborator who works easily across brand, design, product, and growth, and brings out the best in the creative team
• A passion for secondhand and sustainability, and belief in what resale can do for people and the planet
• Fluency with AI as a creative tool, and excitement about building it into your workflow to work faster, sharpen ideas, and elevate the craft
• Bonus points for UX or product writing experience, or for having managed freelancers or contractors before
• A portfolio that shows a clear point of view and the taste to define a brand voice, backed by experience across short and long form, spanning brand and campaign work as well as promotional, marketing, and transactional copy
• An editor and a strategist at heart who can define how ThredUp sounds, taking ownership of the brand's voice and pushing both the work and the brand forward
• A finger on the pulse of fashion, culture, and resale, and the instinct to keep our copy feeling current and culturally sharp
• Sharp attention to detail and comfort working directly in Figma, making edits and addressing feedback in close partnership with designers
• 6 to 9 years writing and editing for consumer brands, ideally in e-commerce, fashion, or retail
• Comfort with autonomy and ambiguity, and the ability to juggle multiple projects without dropping quality