Product Marketing Manager

Join Avive, a mission-driven company focused on saving lives through innovative technology. As a Product Marketing Manager, you will play a crucial role in shaping Avive's story, positioning, and go-to-market strategy through our channel and strategic partners. You will translate Avive's internal vision into partner-ready narratives, messaging, and enablement, and collaborate closely with various teams to produce high-impact, co-branded assets. This is a strategic and hands-on role that requires a strong storyteller with experience in product marketing, partner marketing, or content marketing.

• Translate Avive's internal vision, positioning, and go-to-market strategy into partner-ready narratives, messaging, and enablement that channel and strategic partners can carry into their own markets and sales motions.
• Own how Avive's portfolio (Connect AED, REALConnect, and 4 Minute Community) is positioned through partners, adapting the core narrative to each partner's audience, buyer, and selling environment rather than forcing a one-size-fits-all message.
• Build co-branded partner enablement that helps partner reps sell faster: decks, one-pagers, battlecards, objection-handling guides, demo scripts, talk tracks, and sales training content.
• Analytical and curious, using customer interviews, win and loss insight, and performance data to sharpen positioning and prioritize work
• Mission-driven, collaborative, and scrappy. You want your work to help save lives, and you are willing to roll up your sleeves to do it
• Organized and cross-functional, able to keep launches, content, and enablement moving across Product, Sales, Demand Gen, Creative, and external partner teams
• Experienced building messaging, positioning, and enablement that sales teams actually use, with a track record of being a fast, trusted partner to both internal field teams and external partners
• A strong storyteller who can take dense clinical or technical material and make it clear, human, and persuasive, and who can adapt one core narrative for very different partner audiences
• Comfortable owning both strategy and execution. You are as happy defining a multi-channel go-to-market play as you are writing the headline or building the slide
• 3 to 5 years of product marketing, partner marketing, content marketing, or related go-to-market experience in B2B, ideally in public safety, medtech, digital health, govtech, or another complex or regulated space
• Experience in partner, channel, or co-marketing, building enablement for distribution, retail, or reseller partners
• Experience working with connected, tech-driven products or connected healthcare solutions
• Experience supporting national accounts or enterprise go-to-market motions
• Familiarity with sales enablement tooling and CRM-driven content deployment