Director of Growth Marketing

Join Greenlight, a fast-growing tech company focused on family safety and financial confidence. As the Director of Growth Marketing, you will lead the strategy, execution, and financial performance for the launch and growth of new products. You will work cross-functionally with product, marketing, design, sales, and external agencies to ensure seamless execution and authenticity across all touchpoints. You will also own the channel and CRO strategy, continuously analyze performance against growth targets, and proactively identify new growth levers.

• Lead the end-to-end Go-to-Market (GTM) strategy and execution for new products, including defining target segments, building launch plans, and ensuring strong product-market fit.
• Guide and inspire a cross-functional team across Product, Marketing, Design, Sales, and external agencies to ensure seamless execution and authenticity across all touchpoints.
• Own channel and CRO strategy, working with growth marketing, product & analytics teams to identify & scale high performing acquisition channels, drive continuous optimization throughout our conversion funnel.

• 10+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands. Experience in family tech is a a plus
• You have a track record of scaling consumer tech, hardware devices or D2C products from inception to significant ARR (e.g., 0 to $100M+). You thrive in high-growth agile environments
• Exceptional stakeholder management skills, with experience leading sensitive investor discussions and aligning diverse senior internal partners
• Highly skilled at aligning diverse, cross-functional teams toward shared goals and delivering sustained results
• A leader who inspires and mentors high-performing, motivated teams, fostering an environment that produces industry leaders
• Demonstrated success driving complex, multichannel product launches, working effectively with both top-tier external agencies and fast-moving in-house teams
• Strong technical and analytical proficiency to define key performance indicators (KPIs) and requirements in collaboration with Data leadership
• An exceptional communicator with a strong executive presence, capable of shaping the business narrative, influencing senior stakeholders, and clearly articulating a short-term and long-term growth strategy
• Deep fluency in modern marketing strategies, particularly those targeted toward family, parent, and kid-focused audiences
• A strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment
• Equally effective at setting strategic direction and diving into hands-on execution when necessary to drive action and results. Excited to roll up their sleeves with teams and do what needs to be done