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Senior Content Marketing Manager (Global)

Adyen · Amsterdam, Netherlands

RemoteImported listingfull-time10 days ago

About The Role

Join Adyen, a leading global payment company, as a Senior Content Marketing Manager. In this role, you will lead the planning, execution, and optimization of our content marketing initiatives for our global brand and product narratives. You will collaborate closely with local and global teams, develop detailed project plans, manage writing resources, and create compelling content. You will also stay up-to-date on industry trends and best practices in content marketing.

  • Lead the planning, execution, and optimization of content marketing initiatives for the global brand and product narratives.
  • Collaborate closely with local and global teams to produce compelling and relevant content and marketing materials.
  • Develop and implement content production and distribution strategies to maximize reach and engagement across relevant channels.
  • 8+ years in content marketing and editorial, or strategic copywriting, ideally within B2B tech, fintech, or financial services. You bring a strong track record of owning and evolving content strategy, not just executing against it
  • You think beyond individual assets and understand how content drives business outcomes. You can connect content initiatives to broader marketing and commercial goals, identify opportunities, and prioritize where to play
  • You are comfortable using AI as part of your workflow to scale output, improve efficiency, and enhance creative quality — while maintaining strong editorial standards
  • You have experience shaping compelling video content — from developing narratives to crafting strong hooks that capture attention early. You understand what works in short-form, platform-first video and can partner effectively with creative teams to bring ideas to life
  • You have a deep understanding of the evolving media landscape and how B2B audiences consume content across platforms — from long-form reports to short-form, social-first, and video-led formats — and know how to adapt content accordingly
  • You have strong editorial judgment and a journalistic mindset. You know how to find the angle, simplify complexity, and turn technical topics into clear, compelling, and differentiated stories
  • You are deeply curious about your audience. You actively seek to understand the motivations, behaviors, and pain points of merchants across industries, and use these insights to create relevant and high-impact content
  • You thrive in a fast-paced, flat environment and take full ownership of your work. You’re comfortable working independently while also influencing stakeholders and collaborating across teams, agencies, and freelancers to raise the bar on output
  • You have strong project management instincts and a proven ability to manage multiple priorities, meet deadlines, and deliver consistently high-quality work while remaining open to iteration and feedback
  • Native-level English, with strong writing and editing ability

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