Senior Manager of Content & Product Marketing

Join Alloy as a Senior Manager of Content & Product Marketing. In this role, you'll work closely with the VP of Marketing and the Performance Marketer to drive product positioning, messaging, customer proof, SEO/AEO content, and organic social media presence. You'll also be involved in email marketing, sales enablement, and campaign creative. This is a hands-on role that requires a strong background in marketing, particularly in product and content marketing.

• Support content and product marketing at Alloy, including product positioning, messaging, case studies, sales assets, and campaign copy.
• Collaborate closely with the VP of Marketing and Performance Marketer to drive the execution of marketing strategies and initiatives.
• Write and refresh SEO/AEO content, manage the content library, and oversee organic social media presence.
• We're looking for someone who can tell the difference between an idea that's memorable and an idea that's just loud. Plenty of people can pitch something weird. Fewer people can pitch something weird and know exactly why it'll work, what it says about the brand, and how to make an exec sign off on it instead of quietly hoping it goes away. That instinct is the actual hiring bar here. Everything else in this posting is table stakes by comparison
• An eye for what makes a brand memorable versus forgettable, and the discernment to know which bold idea is actually great and which one is just bold. You don't need permission to have opinions about this; you need the judgment to be right more often than not
• A track record of writing that converts: case studies, sales content, product positioning, or campaign copy you can point to and explain, in detail, why it worked
• 8+ years in marketing, with real depth in product marketing and/or content marketing and creation. You know what "good" looks like before you ever open an AI tool, and you know it in your gut, not just from a swipe file
• Comfort with ambiguity and lean teams. There's no layer of process standing between you and shipped work here
• You genuinely want a manager who's still in the drafts with you, not just signing off on them. If what you're looking for is a lane of your own with nobody looking over your shoulder, this isn't that role, and that's worth knowing now rather than three months in
• Real comfort writing for organic social, not just long-form. LinkedIn posts and YouTube scripts are different muscles than a blog post or a one-pager, and we need someone who already knows the difference
• Working knowledge of SEO and AEO: what makes content findable in traditional search versus what makes it the thing an AI answer engine actually cites
• Genuine curiosity about the rest of marketing, not just this lane of it
• Hands-on comfort directing AI tools like Claude inside your actual workflow, not "I used ChatGPT for an email once."
• Email/lifecycle writing experience: persona-based nurture sequences that hold someone's attention across 7 emails, not just a single strong send
• You've pitched an idea in a meeting and watched someone's face do the thing where they're not sure if you're serious, and you were
• B2B SaaS experience is required. CPG/consumer goods experience is a strong plus, not a requirement