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Paid Media Manager
Formlabs · Somerville, United States
About The Role
Join our team as a Paid Media Manager, where you will be responsible for driving our global paid acquisition strategies. You will manage campaigns day-to-day, oversee budgets, and make data-driven decisions to optimize performance. This is an individual contributor role that requires a strong analytical mindset and hands-on experience in managing paid media budgets in the Google ecosystem.
- Gérer et optimiser les campagnes publicitaires payantes sur Google (Search, Shopping, YouTube, Display).
- Assumer la responsabilité des budgets et des prévisions des canaux, en gérant le coût d'acquisition client (CAC), le retour sur les dépenses publicitaires (ROAS) et les objectifs d'efficacité.
- Collaborer avec l'équipe d'analyse pour mesurer, évaluer et attribuer les résultats, et transformer ces résultats en actions.
- Strong analytical chops—you use data to decide, measure, and prioritize
- Use AI tools fluently in your daily work, held to the same quality bar as your own
- Deep hands-on experience managing paid media budgets in Google shopping Ads
- Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders
- 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
- Solid grasp of attribution, experimentation, and conversion optimization
- Thrive in fast-moving, ambiguous environments with a high degree of ownership
- Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing
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