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Senior Marketing Specialist (ABX (Armis))
ServiceNow · Hudson, United States
About The Role
Join Armis, a leading cybersecurity company, as a Senior Marketing Specialist. In this strategic role, you will own the global Account-Based Experience (ABX) program, driving engagement, pipeline, and revenue within key enterprise accounts. You will collaborate closely with Sales, Customer Success, and Account Management, and execute full-lifecycle campaigns tailored to high-value accounts. This position offers significant autonomy and investment to build a best-in-class ABX engine.
- Responsable de la conception et de l'échelle du programme d'expérience basé sur le compte (ABX) à l'échelle mondiale, en visant à augmenter l'engagement, le pipeline et les revenus.
- Développement et exécution d'une stratégie de mise sur le marché ciblée pour l'ABX, en établissant des playbooks évolutifs et des cadres ABX répétables.
- Collaboration étroite avec les équipes de vente, de réussite client et de gestion de compte pour créer des profils de compte approfondis et assurer une orchestration sans faille.
- Experience managing or working closely with external creative agencies and media partners
- 5+ years of progressive experience in Account-Based Marketing (ABM/ABX) or high-growth B2B demand generation, preferably in the SaaS or Cybersecurity sector
- Exceptional analytical mindset with the ability to interpret intent data, engagement metrics, and translate findings into actionable, revenue-driving strategies
- Experience marketing to complex, regulated verticals such as Critical Infrastructure, Financial Services, or Healthcare
- Preferred Skills & Attributes (Nice-to-Haves):
- Bachelor’s degree in Marketing, Business, or a related field
- Proven success in driving measurable business outcomes (pipeline, conversion rates) through strategic ABX initiatives
- Demonstrated Executive Presence and strong ability to collaborate effectively with C-level stakeholders (internal and external) across Sales and Account Management
- Expert proficiency in managing and optimizing an ABX technology stack (e.g., 6sense/DemandBase) and integrated CRM (e.g., Salesforce, Marketo)
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