Senior Lifecycle Marketing Manager

Join HiBob as a Senior Lifecycle Marketing Manager, where you'll drive customer growth and expansion by connecting the right customers with the right products, features, and experiences at the right moment in their journey. You'll define how we segment, engage, and nurture customers across the lifecycle, and own the orchestration of customer communications across HiBob. This is a highly cross-functional role that requires strong strategic thinking, analytical skills, and experience with marketing automation platforms.

• Définir et mettre en œuvre des stratégies de marketing de cycle de vie pour augmenter l'adoption des produits et générer des opportunités d'expansion.
• Utiliser des données clients et des signaux commerciaux pour segmenter, engager et nourrir les clients tout au long de leur parcours.
• Coordonner les communications avec les clients à travers HiBob pour créer une expérience cohérente et pertinente.
• 5+ years of experience in B2B SaaS lifecycle, growth, customer, or CRM marketing, with meaningful experience working with existing customers.
• A track record of building lifecycle programs that have influenced expansion, upsell, adoption, retention, or revenue.
• Strong strategic thinking - you can take a broad business objective, identify the customer behaviors and segments that matter, and turn them into a scalable lifecycle strategy.
• Strong analytical skills and comfort working with customer, CRM, and product usage data to identify opportunities and measure impact.
• Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, or similar, including segmentation, behavioral triggers, journey logic, and suppression rules.
• Experience with in-app engagement or product adoption platforms such as Pendo, Appcues, Intercom, or similar.
• Strong commercial mindset and understanding of SaaS metrics such as Expansion ARR, NRR, pipeline conversion, adoption, and engagement.
• Excellent cross-functional and stakeholder management skills. You’re comfortable creating structure across teams, aligning competing priorities, and challenging requests when they don’t serve the customer journey.
• Strong customer-centric communication skills and the ability to translate customer insights into compelling lifecycle experiences.

**What Success Looks Like?**You’ll have built a scalable lifecycle marketing engine that helps HiBob understand who to engage, with what, and when — turning customer and product signals into meaningful experiences and measurable growth.

Lifecycle marketing will become a strategic growth lever: increasing adoption, creating expansion opportunities, and delivering a more relevant and coordinated experience for HiBob customers.