Senior Digital Marketing Manager, APJ

Join HiBob, a modern People platform, as a Senior Digital Marketing Manager for the APJ region. In this hands-on role, you will be responsible for planning and executing integrated demand generation campaigns across various paid digital channels. You will manage the regional paid media execution, monitor channel performance, and manage the regional digital marketing budget. You will also partner with the global digital marketing team to localize campaigns and messaging for APJ audiences, and work cross-functionally to improve lead progression and full-funnel efficiency.

• Plan, launch, and optimise integrated demand generation campaigns across paid digital channels to drive qualified pipeline across APJ.
• Manage regional paid media execution across LinkedIn, Google, Bing, Meta, YouTube, and other platforms, ensuring efficient allocation of spend against pipeline and ROI targets.
• Monitor and report on channel performance, providing actionable insights to regional and global stakeholders, and continuously identify opportunities to improve campaign performance.

Reporting to the Head of Marketing APJ, you'll lead the execution and optimisation of digital marketing programmes across the region. The focus is pipeline - planning and running integrated demand generation campaigns across paid channels, managing budget allocation, and working cross-functionally to improve full-funnel performance.

This is a collaborative role that sits at the intersection of regional strategy and global capability. You'll partner with global digital marketing channel owners and specialist teams to ensure APJ campaigns leverage best practice while reflecting local market needs. You'll also work closely with RevOps and the broader GTM team to connect marketing activity to revenue outcomes.

**What you'll do**

• Plan, launch, and optimise integrated demand generation campaigns across paid digital channels to drive qualified pipeline across APJ
• Manage regional paid media execution across LinkedIn, Google, Bing, Meta, YouTube, and other platforms
• Monitor and report on channel performance, providing actionable insights to regional and global stakeholders
• Manage regional digital marketing budgets, ensuring efficient allocation of spend against pipeline and ROI targets
• Partner with global digital marketing team to localise campaigns and messaging for APJ audiences
• Work cross-functionally with RevOps and Global Marketing to improve lead progression, and strengthen full-funnel efficiency
• Continuously identify opportunities to improve campaign performance, lead quality, and conversion throughout the funnel