Digital Marketing Specialist (SEO/AEO)

Join Aiven as a Digital Marketing Specialist (SEO/AEO) and take ownership of our discoverability in the age of generative AI. You will be responsible for ensuring Aiven is the primary source of truth for both traditional search engines and AI answer engines. This role requires a high-velocity, technical marketer with a growth-hacker mindset and expertise in traditional search models as well as LLMs and Search Generative Experiences. You will manage the traditional SEO roadmap, implement advanced JSON-LD and markups, utilize modern analytics tools, and monitor LLM and search algorithm updates. Additionally, you may lead and direct boutique SEO/AEO agencies. - As the SEO & AEO Specialist, your primary mission is to enhance Aiven's visibility and authority in both traditional search engines and AI answer engines. This involves executing technical strategies to ensure Aiven is cited as the primary authority in AI-generated answers and managing llms.txt and robots.txt for AI crawlers. - You will own the traditional SEO roadmap, focusing on site architecture, high-speed JavaScript rendering, and Core Web Vitals, ensuring Aiven ranks #1 for high-intent technical queries related to all product domains. You will implement and manage advanced JSON-LD and markups, building the machine-readable "Knowledge Graph" that allows AI agents and search bots to explicitly understand Aiven’s product features, pricing, and technical benchmarks. - 4+ years in technical search marketing: Proven experience in B2B Cloud, Data, or Infrastructure as bonus. You must be able to navigate the technical complexities of the modern tech stack - You thrive in an environment where search rules change weekly. You don't wait for a playbook, you build the experiments that define the new standard - You are an expert user of LLMs to automate SEO tasks (e.g., Python scripts for bulk metadata, AI-driven content audits, and intent mapping) - Hands-on experience with Salesforce and advanced SEO suites. You know how to connect organic discovery data to actual revenue and pipeline in the CRM - You are a data-first marketer who can quantify the ROI of zero-click searches and AI citations to the executive leadership team - Experience managing specialized external consultants to ensure high-velocity execution and technical accuracy - Expert knowledge of HTML, CSS, and how modern web frameworks impact search bot crawling. You are comfortable collaborating with Web Engineering teams to deploy site-wide technical fixes