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Programmatic Sales Director (Publicis Account)
Wunderkind · New York, United States
About The Role
Join Wunderkind, a leading marketing technology company, as the Director of Programmatic Sales. In this role, you will be responsible for driving new business and expanding our presence in the programmatic advertising space. You will focus on high-growth acquisition activities, build a robust network of decision-makers, and educate the market on Wunderkind's unique value proposition. The ideal candidate will have at least 8 years of experience in online programmatic advertising sales, a deep understanding of the programmatic ecosystem, and a proven track record of delivering on revenue targets.
- Prospect and secure new programmatic demand from agencies and advertisers across your territory.
- Lead the full sales cycle for new buyers, from initial outreach and education to contract execution and first-campaign launch.
- Develop and execute sophisticated sales strategies specifically designed to displace competitors and capture new market share.
- The ideal candidate is a well-connected, resilient, experienced leader with an unyielding "hunter" mindset and a passion for winning new business. Most importantly, you will exhibit the following traits:
- Persuasive and compelling communication style, capable of articulating complex value propositions to senior-level stakeholders
- A collaborative yet commercial mindset, intensely focused on driving revenue through new buyer acquisition
- Entrepreneurial spirit with a deep passion for the marketing technology space and a healthy dose of humility
- Tenacious and resourceful approach to prospecting, with a proven ability to open doors at high-value, untapped accounts
- Though not essential, experience of ‘starting from scratch’ (new territories, new book of business) is highly desirable
- A robust, active network of buy-side contacts with whom you have built rapport and trust through successful new business wins
- At least 5 years of this experience must be specifically growing your own book of programmatic business, against a quota, in an agency or vendor setting
- 8+ years of total relevant experience in online programmatic advertising sales is required
- Deep technical knowledge of the programmatic ecosystem, including DSPs, ad exchanges, and ad servers
- BA/BS degree in a numeric, technical, or commercial field
- Expertise in selling complex CPA, CPC, and CPM marketing campaigns to new buyers
- Proven track record of delivering on team and individual revenue targets through the acquisition of large, strategic new clients
- Candidates must be able to demonstrate strong connections across the industry with prospective clients, particularly within the Publicis account
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