Content Strategist (13 Month Contract)

Join PointClickCare, a leading healthcare technology company, as a Content Strategist on a 13-month contract. In this hands-on role, you will develop and execute the strategy for our owned brand content channels, including our blog, podcast, web content, and agency partnership brand programs. You will work closely with multiple marketing pods, translating product marketing and go-to-market strategy into brand strategy that fuels our top of funnel thought leadership engine. The ideal candidate will have experience in content strategy and execution, strong cross-functional collaboration skills, and the ability to analyze content performance metrics.

• Développer, gérer et exécuter la stratégie de contenu de la marque sur les canaux détenus, y compris le blog, le podcast, le contenu web, et le contenu long et court.
• Collaborer avec toutes les équipes marketing pour traduire la stratégie de marketing produit et de mise sur le marché en stratégie de contenu de marque.
• Mesurer et optimiser la performance du contenu sur les canaux détenus, en rapportant sur les indicateurs clés et en utilisant les insights pour affiner la stratégie.

• The ideal candidate can build a content strategy and then roll up their sleeves to deliver it
• Hands-on experience managing owned channels such as blogs, podcasts, and web content, including editorial planning, writing, editing, and production
• Strong understanding of how brand content supports top of funnel demand and thought leadership, with the ability to translate PMM and GTM strategy into brand storytelling
• Strong cross-functional collaboration skills, comfortable embedding with multiple teams and pods simultaneously
• Proven experience in content strategy with a strong executional track record: this role requires someone who builds the plan and delivers the work
• Ability to analyze content performance metrics and translate insights into actionable improvements
• Experience managing agency partners and external content programs
• Background in healthcare or B2B SaaS marketing is a plus but not required