Manager, Social Media & Kreator

About Klook We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler. Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination. We operate a mobile-first, curated platform featuring diverse experiences across global destinations. Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook. We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values: Customer First Push Boundaries Critical Thinking Build for Scale Less is More Win as One We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us! Role Overview Role Title: Manager, Social Media & Kreator Function: Marketing Seniority Level: Mid-Senior level Employment Type: Full time About the Role Klook Thailand is looking for a Manager, Social Media & Kreator to own and grow our Kreator (content creator) community as a key sales and brand channel, while also leading content and social media marketing across Facebook, Instagram and TikTok. What you'll do Kreator Management Own the Kreator program: identify, screen, vet, and onboard new content creators for the Thailand market Manage ongoing relationships with the Kreator community to increase media touch points and brand impact Acquire new Kreators and drive sales performance through the Kreator community Manage end-to-end Kreator campaigns from briefing and content calendars through execution and performance reporting Set Kreator briefs, negotiate deliverables, rates, and contracts, and track output against content and sales targets Manage Kreator budget and spend allocation, ensuring efficient use of resources against agreed targets Maintain relationships with key KOLs and brands Collaborate with Campaign, Content, and Central Marketing teams to integrate Kreator activity into broader marketing plans Social Media Plan and create content for Klook Thailand across Facebook, Instagram and TikTok Own the content calendar for social media and the Blog Co-develop video based content: planning, testing and execution (i.e. TikTok, YouTube, Klook Live) Responsible for content creation on behalf of various teams (i.e. Campaigns, Partnerships, Supply, SEO etc.) Work with the Central Marketing Team to manage Paid Social for the Thailand market Analyze and own web and social traffic metrics and reporting for marketing initiatives Monitor social media trends and the competitive landscape, proactively sharing learnings and best practices with the wider team Brainstorm marketing ideas and create initiatives to increase sessions and revenue What you'll need 5+ years of solid experience in influencer marketing, digital content creation, social media marketing, or related fields Proven experience managing a creator/KOL/influencer program end-to-end, including sourcing, contracting, briefing, budget management, and performance tracking Strong network of and established relationships with KOLs/influencers in the Thailand market Experience in producing branded content (Blog, Facebook, Instagram, YouTube, TikTok, etc.) Proficiency with social media management and scheduling tools (e.g. Meta Business Suite, TikTok Creative Center) Comfort using AI tools to support content ideation, drafting, and creative production Expertise in Owned/Earned social media channels; working knowledge of Paid a plus given collaboration with Central Marketing Having managed a team or freelancers is a plus Familiarity with Performance Marketing and affiliate marketing is a plus Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs. Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes. An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.