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运营专家-抖音本地生活

HeyTea · 广东省·深圳市

Imported listingfull-time7 days ago

About The Role

  • 1、负责品牌在抖音本地生活的运营，制定运营目标，并拆解为可执行的运营策略；
  • 2、策划达人探店、短视频种草及直播切片内容，打造品牌在抖音的同城爆款热度；
  • 3、负责官方号直播运营，策划节点直播大场（如新品首发、周年庆），优化直播间人货场及投流策略（巨量本地推等），提升转化率与ROI；
  • 4、爆品策划与组盘：结合品牌用户画像与茶饮行业趋势，策划高转化率的本地生活专属套餐（引流款、利润款、爆款）；
  • 5、核销管理：制定门店承接线上流量的SOP，给营运部门培训落地核销。
  • 1、本科及以上学历，3年以上本地生活运营经验，具备茶饮/餐饮/快消品牌方本地生活操盘经验，有千万级GMV成功案例者优先；
  • 2、深度理解抖音本地生活流量分发机制，熟练掌握巨量本地推、星图、来客等后台工具，具备极强的数据敏感度与投流ROI把控能力；
  • 3、自带丰富的本地生活达人、MCN机构或团长资源，能快速搭建并管理百人以上的达人分销矩阵；
  • 4、熟悉新式茶饮的产品逻辑、受众偏好及季节性营销节奏，对茶饮门店的日常运营与痛点有深刻理解；
  • 5、极强的跨部门沟通与项目推进能力，能协同产品、供应链、区域督导等多方资源；抗压能力强，具备强结果导向与商业敏锐度。

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