Creative Strategist

What You'll Do

• Lead the data-driven strategic planning and development of creative concepts for platforms like Meta,

Google (YouTube), TikTok, Reddit, and emerging channels

• Oversee execution of creative projects and campaigns from concept through final delivery, partnering

closely with copywriters, designers and performance marketing team

• Systematically develop new creative concepts, angles, hooks, and storylines for each of these platforms,

and keep a steady pipeline of new winning creatives

• Write paid media video scripts and brief content creators, guiding hooks, pacing, and messaging to make

sure UGC and video ads land the strategy on camera

• Analyze the performance of live campaigns and creatives against KPIs, turning results into concrete

learnings for the next round of testing

• Track competitor and category creative trends across channels, including where creative fatigue is

setting in

• Work with the performance marketing team on incrementality and lift testing to figure out how much of a

result actually came from the creative versus targeting or bidding

• Keep an eye on new and emerging ad channels, and make the call on when it's worth building creative

strategy for one

• Build and maintain a framework connecting creative variables (hook type, format, messaging angle) to

CTR, CVR, CAC, and ROAS

• Deliver clear, actionable reports for stakeholders

Required Qualifications

• 3+ years in creative strategy, performance marketing, or similar, with ownership over the strategy, ideally

in B2C or D2C ecommerce

• Hands-on understanding of how platforms like Meta Advantage+ and Google Performance Max actually

score, learn from, and prioritize creative assets

• Strong portfolio or case studies demonstrating strategic thinking behind creative campaigns
• Solid grasp of creative testing methodology: statistical significance, test design, and knowing when a test

is underpowered

• Comfortable working directly with performance data (CTR, CVR, CAC, ROAS, frequency) to make and

defend creative decisions, and willing to drop a “great idea” when the numbers say otherwise

• English fluency required, with German being an added advantage

Preferred Qualifications

• Background in consumer electronics, gaming, or creator-economy brands
• Experience briefing and directing UGC creators
• Proven track record handling mid-to-high six-figure budgets and delivering strong ROI
• Fluent in the current AI creative toolkit (generative image/video, dubbing/localization) and AI-powered

bidding — enough to brief, direct, and quality-check the work, not necessarily to operate every tool

• Solid understanding of attribution, conversion tracking, and first-party data strategies

Who You Are

• You think about creatives systematically with a framework behind it. When someone asks why a piece of
• creative is winning, your answer starts with a number. You're fine being the person who has to explain why
• a test result doesn't mean what everyone in the room assumes it means. When AI can generate fifty
• variants in an afternoon, you're the one who knows which three are actually worth running and which
• ideas aren't worth making at all.

What's in It for You

• Ownership over the creative strategy for campaigns with meaningful budget and visibility across the

business

• Elgato is genuinely open to experimentation. We back bold ideas and aren't afraid to go a little off-script

when it makes sense.

• Our products are used and loved by millions of creators around the world.
• You'll be part of a well-resourced team within the Corsair Group, while still working at the speed of a

brand that moves like a startup.

• Competitive package, hybrid working in Munich, and gear discounts you'll actually use

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