CRM Marketing Manager

# CRM Marketing Manager

> CXM Direct LLC · Armenia (Remote) · Full-time · Posted 2026-08-25

**Workplace:** remote

**Department:** Marketing

## Description

### CRM Marketing Manager

**Reporting to:** CMO

**Location:** Fully Remote

**Markets:** 12

### About the Role

We are looking for a **CRM Marketing Manager** to own CXM’s customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer lifetime value.

This is a hands-on role for someone who can build CRM journeys from the ground up, manage campaigns across multiple markets, and use performance data to continuously improve results.

### Key Objectives

• Build and launch at least **3 automated lifecycle journeys** covering welcome/activation, retention, and reactivation within the first 6 months.
• Improve the current **9% lead-to-FTD conversion rate** through targeted CRM activation campaigns.
• Support reducing churn to **below 10%** through structured retention and reactivation programmes.
• Build and maintain localised CRM journeys across all **12 markets**.
• Maintain **99%+ deliverability** and ensure all CRM activity meets applicable compliance requirements.

### Key Responsibilities
### Lifecycle & CRM Strategy

• Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back.
• Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria.
• Coordinate email and push communications to create a consistent customer experience.

### Campaigns & Automation

• Build, launch, and optimise automated CRM campaigns using platforms such as **Mailgun, Braze, Klaviyo, or equivalent**.
• Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product.
• Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications.
• Develop and maintain reusable email templates and content blocks.

### Segmentation & Personalisation

• Build and maintain customer segments, consent lists, exclusions, and communication rules.
• Configure personalised and dynamic content based on customer data.
• Work with Product, Analytics, and IT to define and validate data and event requirements.
• SQL knowledge is a strong advantage.

### Localisation

• Manage CRM communications across multiple languages and markets.
• Coordinate translation, editing, and linguistic QA.
• Ensure correct currencies, dates, links, variables, legal messaging, tone, and RTL requirements.
• Maintain master journeys and localisation matrices across all markets.

### Deliverability & Compliance

• Monitor deliverability, bounces, spam complaints, suppression lists, and domain/IP reputation.
• Maintain strong email hygiene and deliverability standards.
• Run detailed pre-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling.
• Ensure campaigns comply with consent, unsubscribe, data retention, and local regulatory requirements.

### Analytics & Optimisation

• Analyse CRM performance by market, language, segment, and customer lifecycle stage.
• Measure conversion, retention, churn, revenue, and incremental uplift — not just opens and clicks.
• Run A/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structure.
• Maintain a clear optimisation backlog and turn insights into measurable improvements.

## Requirements

• Proven experience in **CRM, lifecycle marketing, email marketing, or marketing automation**.
• Hands-on experience building automated customer journeys.
• Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy.
• Experience managing CRM across multiple markets and languages.
• Strong knowledge of email deliverability and campaign QA.
• Experience with **Mailgun, Braze, Klaviyo, or similar CRM platforms**.
• Strong analytical and data-driven mindset.
• Comfortable working with technical and data teams.
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.
• Experience in **FX, fintech, trading, igaming, or another regulated B2C environment** is highly desirable.
• Able to work independently in a fully remote environment.

### Ideal Candidate Background

The strongest candidates are likely to be currently working as a

• **CRM Manager / Lifecycle Marketing Manager**
• **Email Marketing Manager**
• **Marketing Automation Specialist**
• **Retention Marketing Manager**
• **CRM-focused Digital Marketing Manager**

Experience with high-volume B2C customer journeys, FTD/conversion funnels, retention, reactivation, and regulated markets will be particularly valuable.
## Benefits
### What We Offer

• Fully remote working with minimal meeting overhead.
• Ownership of CRM across **12 international markets**.
• Genuine opportunity to build and improve the customer lifecycle function.
• An established business with the resources and budget to execute ambitious CRM initiatives.
• Freedom to test, learn, and implement new ideas.
• Competitive, above-market compensation.
• KPI-linked bonus connected directly to CRM and business performance.

### Recruitment Process
**Stage 1:** HR interview — experience, motivation, and fit.
**Stage 2:** CMO interview — CRM expertise, strategy, and relevant experience.
**Stage 3:** CEO interview, where required.
## Apply
[Apply at CXM Direct LLC](https://apply.workable.com/cxmdirect/j/28AE224F89/apply)
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