SB- 1487 - Brand Strategist

• What you'll own
• The bar: how you work
• This is a 10X role. You run AI across the whole workflow — research, positioning drafts, message testing,
• social, asset briefs — and ship at a pace manual work can't reach. In your interview you'll walk us through
• your AI stack and show work you've produced with it. This is a builder's role, not a director's — people who
• only brief and review aren't a fit.
• What you bring
• S O F T O B I Z · W E ' R E H I R I N G

Principal Brand Strategist

• Location: India (HQ) · Reports to: Leadership · Experience: Up to 8 years
• Brand foundation: Own the Softobiz brand — positioning, narrative, and the message architecture every
• campaign and page ladders up to.
• Brand messaging: Define and guard how we talk about what we do — sharp, outcome-led, enterprisegrade, and consistent everywhere.
• Employer brand: Build how Softobiz shows up as a place to work — careers story, culture content, and
• presence on LinkedIn and Glassdoor — to power our in-house hiring.
• Social presence: Own the brand's organic social strategy and voice across LinkedIn and Instagram,
• partnering with content and design on what ships.
• System stewardship: Keep the visual and verbal brand system coherent across everything the Principal
• Designer and Principal Content Strategist produce.
• A track record building and evolving brands for B2B or tech, ideally into AU/US markets.
• Real employer-branding experience — you've shaped how a company shows up to talent.
• Strong messaging instincts — you turn complex offerings into sharp, human language.
• Social-native judgment — you know what earns attention organically on LinkedIn and Instagram.
• Demonstrated AI-native workflow: real tools, real shipped output, measurable speed.
• Hands-on and self-sufficient — you build the work, not just direct it.