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PR & New Media Operations
Cesna Recruitment · Bangkok, Thailand
About The Role
- Content Planning: Independently build the brand image, outputting creative and insightful marketing and event campaign plans.
- Account Management: Operate official new media accounts (TikTok, WeChat Official Account, Douyin, Xiaohongshu, etc.), formulating strategies to drive follower growth.
- Copywriting & Promotion: Write high-quality press releases and promotional materials; regularly publish industry reports, key announcements, and research articles/posters; plan brand promotion campaigns to enhance market presence and reputation.
- Data Insights: Track industry trends in business, investment, and Thai-Chinese cooperation; adapt communication strategies based on market feedback to maintain brand activity and regularly publish industry insights.
- Creative Mindset: Strong aesthetic sense and strategic planning skills, able to independently produce trending and influential content.
- Hands-On New Media Experience: Familiar with operational rules and distribution mechanisms of major domestic and international new media platforms.
- Passion & Insight: Passionate about the new media industry with sharp market intuition, capable of extracting selling points and turning them into effective brand messaging.
- End-to-End Execution: Full closed-loop execution capability from ideation to delivery, independently achieving high-quality goals.
- Language & Culture: Proficient in Chinese-English or Chinese-Thai (at least one foreign language as a working language). Overseas work experience is preferred.
Compensation Structure
- Base & Bonus: Highly competitive Base Salary + Performance Pay + Project Incentives + Annual Performance Bonus + Business Growth Incentives (Uncapped for HQ roles).
- Benefits & Allowances: Social Security in accordance with Thai laws, supplementary commercial medical insurance, and flexible allowances.
Our Advantages & Benefits
- Growth Platform: Flat organizational structure without complex office politics; grow alongside the company with broad promotion opportunities.
- Leave Policy: 6 days of basic paid annual leave per Thai law (increasing with tenure), Thai public holidays, additional major Chinese holidays for foreign staff, and home-visit leave with round-trip flight reimbursements based on seniority.
- Living Support: Local housing provided for foreign employees, Thai social security, and Chinese social security subsidies where applicable.
- Daily Care: Lunch allowance, weekly afternoon tea, monthly team dinners, annual team building & CSR events, annual health checkups (or health check leave), birthday parties, and festival gifts.
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