Creative Director, eCommerce

Agency

Flywheel

Job Function

Creative

Job Subfunction

Creative Direction

Job Description

• Job Description – Summary
• The Sr. Manager of eCommerce Creative partners with SVP leadership to develop and
• execute the content studio's strategic vision, driving elevated eCommerce brand
• experiences through information architecture, procedural best practices, and creative
• executions informed by AI-powered search, retailer strategies, and shopper insights. This
• role includes mentoring creative team leads to deliver best-in-class work, while serving as
• brand steward to ensure the work balances brand purpose, creative vision, and measurable
• business outcomes—translating into breakthrough eCommerce experiences that resonate
• with target audiences.

Key Roles & Responsibilities

Creative Leadership

• Partner with SVP to set and execute the creative studio's strategic vision and goals,

• establishing workflows and processes that ensure best-in-class delivery. Lead creative
• oversight, manage projects and external resources, and drive implementation and team
• training on AI tools to deliver more efficient and effective outcomes for clients.

• Guide creative strategy that balances brand purpose, artistic vision, and measurable

business outcomes—ensuring every creative decision is informed by insight and data

• Foster a culture of continuous improvement by mentoring the creative team,

• conducting performance reviews, and identifying meaningful opportunities for
• professional growth.

• Serve as brand steward for clients' brands, understanding shopper mindsets and

• consumer behaviors to inform creative direction and ensure work resonates with target
• audiences through elevated storytelling and breakthrough eComm experiences.

• Develop and execute content and UX strategies for retailer product detail pages

• (PDPs), brand shops, and display creative using information architecture, content
• hierarchy, and usability/accessibility best practices to shape product experiences.

• AI Innovation: Lead creative AI tool learning and development (including Figma) to

streamline production and future-proof deliverables.

• Stay current with eCommerce trends, generative search, and retailer platform

• innovations to anticipate opportunities and keep the team at the forefront of industry best
• practices

• Partner with account leads on briefs, client presentations, recommendations, review

• creative outputs, and inform measurement plans or program recaps.
• Confidential - Not for Public Consumption or Distribution eComm Integration Lead

• Serve as the agency's digital shelf champion by supporting integration and "total

commerce" efforts with existing and new clients

• Bringing eCommerce expertise and creative strategies to support new business efforts.
• Provide strategic guidance and POVs for digital shelf, retail UX, and AI search best

practices

• Identify opportunities for integration inside and outside the content studio and define

ways of working

Project & Stakeholder Management

• Manage multiple concurrent projects and resources while overseeing workflow across

• copy and design teams, collaborating with account teams to ensure client deliverables,
• timelines and creative expectations are met and exceeded.

• Communicate content strategies , roadmaps, and test results to internal and external

stakeholders, translating concepts into actionable creative recommendations



 $100,000-$140,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to