Marketing Manager (Event / Media Background)

• Experience – 2 to 4 years in marketing from event / media companies
• www.itp.com

Job Overview

The Marketing Manager will be responsible for planning, coordinating, and executing marketing strategies for corporate events, conferences, awards, webinars, roundtables and other related activities. This role requires a dynamic individual with a strong understanding of event management and marketing principles, capable of driving brand awareness, engagement, and lead generation through successful event marketing campaigns.

Key Responsibilities

• Strategy & Planning:
• Develop and implement the overall marketing strategy for events, including conferences, awards, webinars, roundtables and corporate functions.
• Collaborate with internal teams to align event goals with business objectives and brand messaging.
• Identify target audiences and tailor event marketing strategies to engage and attract them.
• Promotion:
• Create and manage event marketing campaigns across various channels including email, social media, website, and paid advertising.
• Design and produce promotional materials such as brochures, banners, and digital content.
• Develop partnerships and sponsorship opportunities to enhance event reach and impact.
• Ensure brand consistency and high-quality execution of all event-related materials and experiences.
• Analysis:
• Measure and report on the effectiveness of event marketing campaigns, including lead generation, attendee engagement, and RoI.
• Gather and analyze attendee feedback to inform future event planning and strategy.
• Maintain relationships with attendees, partners, and sponsors post-event to foster ongoing engagement.
• Team Collaboration:
• Work closely with the design, sales, product, and tele-calling teams to ensure seamless integration of event initiatives with broader company goals.
• Coordinate with external agencies, designers, and contractors as needed to execute event plans.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2 to 4 years of experience from event / media companies, with a proven track record of managing successful events.
• Strong project management skills, with the ability to multitask and prioritize in a fast-paced environment.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in event management software, CRM tools, and digital marketing platforms.
• Ability to travel as needed for events.

Preferred Skills

• Experience in B2B event marketing.
• Knowledge of marketing automation tools (e.g., Zoho).
• Creative thinking and problem-solving abilities.