Email Marketing Coordinator
DealMaker · Remote, Colombia
About The Role
DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.
WHO YOU ARE
DealMaker's Marketing Services team powers the email, SMS, RVM, webinar, and press release communications that drive issuer engagement and investor conversion. As Email Marketing Coordinator, you're the engine room of that operation — executing the campaigns, flows, and sends that keep investor and issuer communications running on time and error-free.
This is an execution-focused role. You'll follow established playbooks, briefs, and timelines to get campaigns out the door accurately. You're not expected to redesign strategy or segmentation logic, you're expected to run the process reliably, QA relentlessly, and flag anything that falls outside the SOP rather than guessing.
You deeply embody DealMaker's values: Move Fast, Drive Outcomes, Find a Way, Be Bold and Direct, Innovate and Simplify, and Obsessively Put Customers First.
WHAT YOU WILL DO
- Execute Campaigns Across Channels: Build and send email, SMS, RVM, webinar promo, and press release distributions exactly to the brief and template provided. QA every send against the checklist before it ships.
- Support Automated Flows: Set up and monitor existing lifecycle flows per documented logic. Flag anomalies or unexpected behavior rather than redesigning flow logic independently.
- Build Segments to Spec: Pull lists and build segments exactly to the criteria you're given, the strategy behind the segment is defined by others; your job is accurate, on-time execution.
- Report Communications Results: Pull and report standard metrics after every send (opens, clicks, bounces, unsubscribes, deliverability flags). Root-causing and optimizing sits with the Specialist.
- Maintain Platform Hygiene: Keep templates, tags, and lists organized inside the ESP. Support basic list hygiene tasks as directed.
- Escalate Exceptions: Unusual requests, unclear briefs, or technical errors get escalated fast, to the right person, with the specifics they need to act. Guessing is not the job.
- Portfolio Ownership: Independently manage a portfolio of issuers/accounts, handle complex campaigns and edge cases
WHAT SKILLS YOU NEED
- 1+ years in email/marketing operations, coordination, or a similar support role
- Comfortable following detailed processes, checklists, and briefs precisely
- Working familiarity with an ESP (Klaviyo, HubSpot, Customer.io http://Customer.io, or Braze), no need to know our specific setup on day one, but you should learn fast and deliver accurate, high-quality work.
- Sharp QA instincts and attention to detail
- Clear, concise written communicator
- Comfortable asking for clarification and help rather than guessing on ambiguous instructions
BONUS SKILLS
- Exposure to HTML/CSS email builds
- SMS platform exposure (Klaviyo/Twilio/Attentive)
- Bilingual English/Spanish
Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform.As a tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here’s why you should want to join us:
- Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor
- A diverse & distributed team of doers, innovators, and experts
- Shared employee benefit plan (medical, vision, & dental)
- We love AI and have tools to support you build innovative solutions
- Annual learning support And more!
We use automated and artificial intelligence-based tools (“Automated Employment Decision Tools”) to assist in screening, assessing, or evaluating candidates. These tools may assess job-related qualifications such as skills, experience, and work history. AI-assisted tools support our recruitment team and do not replace human judgment; all final hiring decisions are made by human reviewers.
Applicants may request information about the use of these tools or request an alternative selection process by contacting us at [email hidden]. For more
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