About The Role

We are looking for an experienced Off-Page SEO Specialist to improve our website's authority, organic rankings, and online visibility through high-quality link-building and digital PR strategies. The ideal candidate should also have a solid understanding of On-Page SEO and technical SEO best practices to ensure SEO efforts align with overall website optimization.

Key Responsibilities

Off-Page SEO

Develop and execute white-hat link-building strategies.
Acquire high-quality backlinks through outreach, guest posting, digital PR, and partnerships.
Conduct competitor backlink analysis and identify new link opportunities.
Monitor backlink profile and remove/disavow toxic backlinks when necessary.
Build relationships with bloggers, publishers, influencers, and industry websites.
Increase brand mentions across authoritative websites.
Track referral traffic and backlink performance.
Perform local citation building and directory submissions (where applicable).
Stay updated with Google's algorithm updates and link-building best practices.

On-Page SEO Knowledge

Optimize title tags, meta descriptions, headings, and URLs.
Perform keyword research and keyword mapping.
Improve internal linking structure.
Optimize content based on search intent.
Ensure proper image optimization (alt text, file names, compression).
Identify duplicate content and indexing issues.
Work with content writers to optimize blog posts and landing pages.
Understand schema markup implementation.
Have basic knowledge of Core Web Vitals and page speed optimization.

Requirements

Required Skills

2–4 years of SEO experience.
Strong expertise in Off-Page SEO and link building.
Good understanding of On-Page SEO.
Experience with:
Ahrefs
SEMrush
Google Search Console
Google Analytics (GA4)
Screaming Frog
Majestic (preferred)
Knowledge of Google algorithm updates.
Excellent outreach and communication skills.
Strong analytical and reporting abilities.
Familiarity with Shopify and WordPress.

Preferred Qualifications

Bachelor's degree in Marketing, IT, Computer Science, or a related field.
Understanding of AI-powered search (Google AI Overviews, ChatGPT, Perplexity) and SEO trends.

Benefits

⛽ Fuel Allowance
🏥 Medical Insurance
🍽 Free Lunch Facility (In-house)
🏋‍♂️ GYM Passport (Panel Gym's Free of Cost)
💰 Participatory Fund
💲 Market Competitive Salary
💻 Learning & Challenging Work Environment
👨‍💻 Amazing Work Culture
🛫 Paid Time off
👨‍👩‍👧‍👦 Group Life Insurance
⏳ Maternity Leaves and many more

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