Director of Communications

Job Summary

• Serving as a member of the President’s Cabinet and reporting to the Associate Vice President of External Affairs,
• the Director of Communications is responsible for the development of New River CTC’s communication strategy
• and contributes to the organizational strategic planning process. This position develops a communications plan,
• directly managing communications activities that promote, enhance, and protect New River CTC’s brand
• reputation. The successful candidate is responsible for the development, integration, and implementation of a
• broad range of public relations activities relative to the strategic direction and positioning of the College and its
• leadership. This individual is an ambassador for the College. The goal is to advance New River CTC’s position
• with relevant constituents, as well as to drive broader awareness and donor support. The Director of
• Communications is responsible for varied and integrated communication products and services including customer
• relations management software, newsletters, and other print publications; website, Facebook, X and other online
• communications; media and public relations; and marketing.

Roles and Responsibilities

• Develop and implement an integrated strategic communications plan to advance New River CTC’s brand

• identity; broaden awareness of its programs and priorities; and increase the visibility of its programs
• across key stakeholder audiences.

• Create marketing/public relations strategies that will allow the leadership to cultivate and enhance

• meaningful relationships with targeted, high-level external audiences, including the media and key
• influencers.

• Work with the President’s Cabinet and staff to recognize internal and external communications

opportunities and solutions and define and execute appropriate strategies to support them.

• Serve as the representative of the College in community and cultural affairs and support the College’s

• work with organizations outside of the College that have significant affiliation and prepare communication
• to sensitive external constituencies, i.e., state, and national legislators, and community/business leaders.

• Oversee development of all print communications including the annual report, marketing collateral

• materials and electronic communications including website and social media; manage relationships with
• associated vendors.

• Serve as spokesperson and lead point person on media interactions that help promote and/or impact the

College.

• Prioritize media opportunities, and prepare talking points, speeches, presentations, and other supporting

material as needed.

• Actively engage, cultivate, and manage press relationships to ensure coverage surrounding programs,

special events, public announcements, and other projects

• Oversee the day-to-day activities of the communications function including budgeting, planning and staff

development.

• Manage a communications team to support the development and execution of the communications

strategy.

• Establish and monitor staff performance and development goals, assign accountabilities, set objectives,

establish priorities, and conduct annual performance appraisals.

• Assist in developing marketing strategies for promotion of individual departments including theme

concepts, advertising coordination and media relations.

• Maintain communication with print and broadcast media. Maintain a constant voice in the media to

• educate the public about New River. Establish and maintain excellent rapport with media representatives,
• executives in other professions, and college administrators. Organize news conferences and arrange
• coverage of media events and prepare informational packets for media. Develop and maintain liaison
• relationship with purchasing and outside vendors regarding bid specifications for printed publications,
• commercials, etc. produced by outside vendors.
• This job posting does not state or imply the duties listed above are the only duties required by the position.

Qualifications

You will be a great fit for us if you have the following

• Fresh Thinking – create fresh communication that drives understanding, excitement, and action. Bring

• strategic thought leadership, use of modern technologies, trend savviness and creativity to the
• department – push us to new heights.

• Set the Pace – with your leadership and superior management expertise, lead the creative and graphic

• design team to create content with impact. Use your influencer skills to compel others to want to be the
• best.

• Enthusiastic for Partnerships – develop and cultivate internal and external relationships that allow deep

• understanding of the college and the community we serve. You will use your influence skills in proactively
• building relationships and in successfully positioning subject matter to achieve high impact placements.
• With your high level of confidence and communication you love representing the College at events and
• external affairs meetings.

• Geek out on Data – with an owner’s mindset you will use metrics to define the effectiveness of the

mediums you use and leverage those results for continuous improvement.