Skip to content
← Back to job listings

Brand Manager

KARAMOLEGOS Bakery S.A. · Koropi, Attica, Greece

Digital MarketingImported listingfull-time2 days ago

About The Role

At Karamolegos S.A., we believe that quality begins with the right choices. Just as we carefully select the purest and most natural ingredients for our bread — flour, water, salt and sourdough — we apply the same care when choosing the people who form the heart of our success.

As part of our ongoing growth, we are looking for an enthusiastic and results-driven Brand Manager to join our team and contribute to the strategic development and growth of our brands. Specifically, she/he will:

  • Support the development and implementation of the brand strategy, aligned with the company’s overall business and marketing objectives.
  • Manage the annual marketing plan for the assigned brands and monitors the related marketing budget, ensuring effective allocation and utilization of resources.
  • Analyze market trends, consumer insights, sales performance and competitive activity to identify opportunities for brand growth and improvement.
  • Plan and execute integrated marketing and communication campaigns across ATL, BTL and digital channels, ensuring consistency with the brand strategy and positioning.
  • Support the development and launch of new products, working closely with R&D, Sales and other relevant functions throughout the innovation process.
  • Monitor brand performance through key KPIs, including sales, market share, distribution, campaign effectiveness and brand awareness, and proposes corrective actions where needed.
  • Work closely with Sales, Finance and R&D teams to support the effective implementation of commercial plans and in-store activities.
  • Coordinate the day-to-day collaboration with advertising, media, market research and other external agencies and partners.
  • Conduct regular market and competitor analysis and prepares actionable recommendations to support brand development.
  • Prepare presentations, reports, business reviews and performance updates for the Marketing team and senior management.

If you have......

  • Bachelor’s degree in Marketing, Business Administration, Economics or a related field. A Master’s degree in Marketing or Business Administration will be considered an asset.
  • 3–5 years of experience in Brand Management or Marketing roles, preferably within an FMCG environment, with hands-on experience in brand management and marketing campaigns.
  • Good understanding of consumer behavior, market dynamics and FMCG trends.
  • Strong analytical skills, with the ability to interpret market and business data and translate insights into actionable recommendations.
  • Results-oriented, proactive and hands-on approach, with strong attention to detail.
  • Good commercial understanding and developing strategic thinking.
  • Strong project management and organizational skills, with the ability to manage multiple projects and deadlines effectively.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Good knowledge of digital marketing tools and communication channels, including social media, digital campaigns and online analytics.
  • Advanced computer literacy and strong proficiency in MS Office, particularly Excel and PowerPoint.
  • Excellent command of English, both written and spoken.

.....the drive, consistency, and willingness to grow , we would be delighted to receive your CV and meet you in person.

To support your day-to-day work experience, we offer

  • A friendly and modern working environment
  • A competitive compensation package
  • Private health insurance coverage
  • Opportunities for professional growth and development
  • Complimentary products from our company

This is an external listing. JobSpring does not represent or verify the employer. Report this listing