Brand Manager
KARAMOLEGOS Bakery S.A. · Koropi, Attica, Greece
About The Role
At Karamolegos S.A., we believe that quality begins with the right choices. Just as we carefully select the purest and most natural ingredients for our bread — flour, water, salt and sourdough — we apply the same care when choosing the people who form the heart of our success.
As part of our ongoing growth, we are looking for an enthusiastic and results-driven Brand Manager to join our team and contribute to the strategic development and growth of our brands. Specifically, she/he will:
- Support the development and implementation of the brand strategy, aligned with the company’s overall business and marketing objectives.
- Manage the annual marketing plan for the assigned brands and monitors the related marketing budget, ensuring effective allocation and utilization of resources.
- Analyze market trends, consumer insights, sales performance and competitive activity to identify opportunities for brand growth and improvement.
- Plan and execute integrated marketing and communication campaigns across ATL, BTL and digital channels, ensuring consistency with the brand strategy and positioning.
- Support the development and launch of new products, working closely with R&D, Sales and other relevant functions throughout the innovation process.
- Monitor brand performance through key KPIs, including sales, market share, distribution, campaign effectiveness and brand awareness, and proposes corrective actions where needed.
- Work closely with Sales, Finance and R&D teams to support the effective implementation of commercial plans and in-store activities.
- Coordinate the day-to-day collaboration with advertising, media, market research and other external agencies and partners.
- Conduct regular market and competitor analysis and prepares actionable recommendations to support brand development.
- Prepare presentations, reports, business reviews and performance updates for the Marketing team and senior management.
If you have......
- Bachelor’s degree in Marketing, Business Administration, Economics or a related field. A Master’s degree in Marketing or Business Administration will be considered an asset.
- 3–5 years of experience in Brand Management or Marketing roles, preferably within an FMCG environment, with hands-on experience in brand management and marketing campaigns.
- Good understanding of consumer behavior, market dynamics and FMCG trends.
- Strong analytical skills, with the ability to interpret market and business data and translate insights into actionable recommendations.
- Results-oriented, proactive and hands-on approach, with strong attention to detail.
- Good commercial understanding and developing strategic thinking.
- Strong project management and organizational skills, with the ability to manage multiple projects and deadlines effectively.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
- Good knowledge of digital marketing tools and communication channels, including social media, digital campaigns and online analytics.
- Advanced computer literacy and strong proficiency in MS Office, particularly Excel and PowerPoint.
- Excellent command of English, both written and spoken.
.....the drive, consistency, and willingness to grow , we would be delighted to receive your CV and meet you in person.
To support your day-to-day work experience, we offer
- A friendly and modern working environment
- A competitive compensation package
- Private health insurance coverage
- Opportunities for professional growth and development
- Complimentary products from our company
Similar roles you might like
See all →This is an external listing. JobSpring does not represent or verify the employer. Report this listing
