Manager

JD: 1. Launch Strategy & Planning: • Drive go-to-market strategies for new products along with respective countries and HO marketing teams • Define clear launch milestones, timelines, and deliverables in alignment with business objectives. • Lead launch readiness assessments at key intervals (T-12/T-6/T-3 months). • Develop key performance indicators (KPIs) to measure launch success and ensure continuous improvement. 2. Cross-Functional Governance & Alignment • Lead cross-functional launch governance forums; synchronize country teams, commercial leadership, regulatory planning, and supply strategies. • Facilitate alignment between HQ brand strategy and country-level execution realities. • Navigate cross-border launch dependencies (filed vs. approved markets, staggered sequencing). • Influence without authority, ensuring functional accountability and transparency. 3. Launch Project Management: • Own the complete lifecycle of new product introductions across multiple markets simultaneously. • Deploy standardized project management tools for tracking status, risks, mitigation plans, and scenario sensitivity. • Ensure timely delivery of regulatory milestones, product artworks, pricing approvals, supply readiness, and commercial materials. • Drive launch critical path management and escalate deviations proactively. 4. Market Readiness & Execution: • Ensure timely deployment of localized marketing assets, brand messaging, scientific narratives, digital content, and sales enablement kits. • Coordinate competency-based field force training with Medical/Marketing. • Prepare pricing, positioning, value statements, and competitive objection-handling guides. 5. Post-Launch Evaluation: • Analyze post-launch performance and gather feedback from sales teams, customers, and other stakeholders. • Assess the launch’s success against predefined KPIs, including sales performance, market penetration, and customer feedback. • Conduct structured post-launch reviews at 30/60/90/180 days. • Identify areas for improvement and implement post-launch optimization strategies. 6. Portfolio & Pipeline Visibility • Maintain forward-looking transparency on the regional launch pipeline (12–36 months). • Provide launch prioritization guidance based on market attractiveness, competitive timing, and channel constraints. • Support portfolio scenario planning, sequencing, and cannibalization risk assessment. 7. Continuous Improvement: • Lead initiatives to improve the new product launch process, incorporating best practices, technology, and learnings from previous launches. • Provide leadership in developing tools, templates, and processes that enhance launch efficiency and effectiveness. • Foster a culture of excellence and innovation, continuously striving to improve the company’s product launch capabilities Strategic thinking with rigorous execution discipline • End-to-end ownership mindset • Data-driven decision making • Cross-functional orchestration finesse • High comfort with ambiguity and shifting timelines • Cultural agility across diverse geographies