Channel Marketing Manager

Bajaj Electricals Limited JOB ROLE Channel Marketing Manager JOB ID JRO0640-1 REPORTING TO Regional Manager - Channel Marketing TYPE OF ROLE Individual Contributor Role LOCATION Patna BU / DIVISION Channel Marketing & Sales Strategy JOB PURPOSE To plan and oversee the execution of high impact trade promotion activities to propel market demand in the designated area and ensure sustainable business growth by developing the sales capability of front-line sales force. KEY RESPONSIBILITIES Delivering business/market share in collaboration with local Sales teams for the year/quarter/month. Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the head of channel marketing. Responsible for general trade business. Deploy the execution of BTL activations like in shop branding, POSMs, Indoor & outdoor visibility for Key Metro stores, drive ROI of the same. Design trade marketing trade schemes / promotions for all BU to gain market shares/ share in trade with positive ROIs, drive metro-based micromarketing opportunities. Tracking the numeric & weighted distribution. Roll out programs to gain weighted distribution / counter shelf via right programs in metros. Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs Faster & more accurate decision making for bigger metro stores. Devise & execute appropriate promotions for alternate channels like modern trade / CSD /CPC in metros. Track competition activities in the store and counter the same using innovative cost-effective strategies, mount share gain strategies / Local activations / promoter strategies to gain counter share. Initiate local level BTL elements / activities / programs / engagements as per market needs. Managing the ISP / RPL outlets, drive promoter incentive structures, drive Tertiary business. Drive salesmen capability end to end, drive DSO rewards and recognition programs. Drive and implement category playbook. Drive and leverage RBP and RPL program EDUCATIONAL QUALIFICATIONS Graduation (any) + PGDM/ MBA (any) from Top/ Middle B schools. WORK EXPERIENCE • 4+ years post qualification work experience in distribution/ trade or channel marketing. • Industry preference FMCG/FMCD/CE. Extensive travel across the geography. CERTIFICATIONS NA PREFERRED/ ADDITIONAL REQUIREMENT NA REPORTEES Channel Marketing Manager INTERNAL / EXTERNAL INTERFACE • Logistics • Accounts • Marketing (ABM, Brand managers) • ISP and DSO • Channel partners FUNCTIONAL COMPETENCIES • Marketing Strategy • Channel / Retail Environment management • Brand Building (Activation and Execution) • Promotional Planning and ROI Analysis • Category / Competition and Shopper Insight • Budget Management • Digital and Shopper Engagement BEHAVIORAL COMPETENCIES • Think Beyond • Put Customers First • Collaborate to Win • Develop Talent • Be the Best • Be Agile Page | 1 Disclaimer: Bajaj Electricals Limited (BEL) offers a great work environment, professional development, challenging careers, and competitive compensation. BEL is an Equal Opportunity Employer. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.