Senior Influencer Specialist

About SAMY

We weren't built to follow, we were built to lead.

SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.

We don't play it safe. We build what's next.

Instagram | TikTok | Culture page

Key Responsibilities

Strategic Campaign Development

• Translate client briefs into high-level influencer marketing strategies and creative campaign proposals.
• Collaborate with strategy, creative, and account teams to define campaign objectives, KPIs, and storytelling angles.
• Ensure influencer activations align with brand positioning and audience insights.

Influencer Selection & Management

• Identify, evaluate, and select relevant influencer profiles across platforms (Instagram, TikTok, YouTube, and emerging channels).
• Build and manage influencer shortlists based on audience fit, engagement quality, and brand alignment.
• Develop detailed content calendars and oversee content production to ensure consistency, quality, and compliance.

Campaign Execution & Performance Oversight

• Monitor daily campaign performance and optimize based on real-time insights.
• Ensure timely delivery of influencer content across all campaign phases.
• Identify opportunities to enhance engagement, reach, and conversion performance.

Event & Activation Support

• Support influencer participation in brand activations, events, and experiential campaigns.
• Coordinate logistics and ensure smooth collaboration between influencers, brands, and production teams.

Cross-functional Collaboration

• Work closely with booking, strategy, and data teams to improve negotiation processes and campaign efficiency.
• Leverage social listening and insights to identify cultural trends and influencer opportunities.
• Contribute to post-campaign analysis and reporting with actionable insights.

Reporting & Insights

• Aggregate influencer performance data and campaign results.
• Deliver clear and insightful reports highlighting learnings, ROI, and optimization opportunities.
• Translate data into strategic recommendations for future campaigns.

Legal & Financial Management

• Oversee influencer contracts, usage rights, and compliance requirements.
• Support budget tracking and ensure financial accuracy across campaigns.

Workflow Optimization

• Continuously improve internal processes between brand teams, influencers, and agency stakeholders.
• Propose innovative approaches to influencer selection, content production, and campaign measurement.