Department Manager - Branding Development & Customer Experience

# Department Manager - Branding Development & Customer Experience
> CP Axtra · Bangkok, Thailand · Full-time · Posted 2026-07-16
**Workplace:** on_site
**Department:** Commercial
## Description
**Brand Identity and Standards**

• Develop, maintain, and implement brand and Corporate Identity guidelines.
• Establish templates and fundamental branding materials for consistent use across marketing, stores, and business units.
• Ensure correct application of logos, colors, typography, imagery, and visual hierarchy.
• Review and approve branding and marketing materials to ensure alignment with brand standards.

**In-Store Branding and Visual Management**

• Oversee the overall brand appearance and visual standards of stores nationwide.
• Develop guidelines for signage, POSM, promotional displays, and in-store communication materials.
• Conduct store audits and coordinate corrective actions to maintain visual consistency, cleanliness, and quality.
• Ensure store teams have clear and practical guidelines for implementation.

**New Store Openings and Renovations**

• Lead branding and visual preparation for new store openings, renovations, and store improvement projects.
• Coordinate with Operations, Store Design, Construction, Commercial, and suppliers to ensure visual readiness before opening.
• Review signage plans, customer journeys, installation quality, and overall store presentation.

**Marketing Material Development**

• Develop online and offline marketing materials, including brochures, leaflets, presentations, digital assets, loyalty materials, and in-store communication.
• Manage projects from briefing and concept development through artwork, production, and implementation.
• Create standardized templates to improve consistency, efficiency, and production quality.

**Customer Loyalty and Brand Experience**

• Support loyalty and membership initiatives through clear, engaging, and consistent brand communication.
• Identify opportunities to strengthen customer experience and brand connection across stores and marketing channels.

**Agency and Supplier Management**

• Manage creative agencies, signage vendors, production suppliers, and installers.
• Control project quality, timelines, budgets, production specifications, and installation standards.
• Ensure all work is delivered on time and in line with brand requirements.

## Requirements

• Bachelor’s degree in Graphic Design, Communication Design, Marketing, Branding, Visual Communication, or a related field.
• 5+ years relevant experience in branding, retail marketing, visual merchandising, store communication, or brand implementation.
• Experience in retail, wholesale, hospitality, or multi-branch businesses is preferred.
• Experience supporting new store openings or nationwide rollouts is an advantage.
• Strong understanding of branding, layout, typography, signage, print production, and visual communication.
• Strong project management, stakeholder management, and problem-solving skills.
• Detail-oriented, hands-on, and able to manage multiple projects under tight timelines.
• Good communication skills in Thai and English.
• Knowledge of Adobe Creative Suite is an advantage.

## Apply
[Apply at CP Axtra](https://apply.workable.com/joinmakropro/j/C8EBB16D9E/apply)
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