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2027届-品牌市场管培生(北京)(J22636)
About The Role
- 品牌内容运营:负责公司品牌宣传内容策划、文案撰写、素材整理,支持公众号、视频号、小红书等官方账号日常更新,输出适配年轻群体的品牌内容。
- 市场活动执行:参与行业展会、品牌宣讲、线上推广活动的全流程落地,包含活动策划、物料跟进、流程统筹、现场执行及复盘总结。
3.数据复盘与优化:跟进各类市场、品牌活动数据,整理曝光量、触达量、引流转化等核心数据,输出复盘报告,持续优化推广方式与内容形式。
- 物料与渠道维护:负责品牌宣传海报、推文、短视频、宣传册等物料对接落地,保障品牌常态化曝光。
- 2027届本科及以上应届生,市场营销、广告、新闻传播、汉语言、新媒体、工商管理等相关专业优先。
- 具备基础文案能力、网感好,熟悉主流新媒体平台,有社团宣传、新媒体运营、活动策划经验优先。
- 沟通表达清晰,执行力强,做事细致靠谱,抗压能力好,能适配活动落地、外勤、校园对接等工作。
- 思维活跃,有创意、有责任心,愿意主动学习品牌市场全链路工作。
- 熟练使用Office及AI工具,会基础图片、视频剪辑工具者优先。
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