Manager - Analytics.Retail Analytics - Pak DRB.Retail Banking Group-MBPKLTD

Job Purpose: Develop comprehensive business intelligence on the RBG business performance across segments, sub segments, products. Identify, analyse and report on material positive and negative variance indicators. Perform root cause analysis and present the same with recommended corrective actions to business units. Identify and analyse trends and present analytics to business units including new geographies Proactive recommendations to segment heads on the opportunities and portfolio correction opportunities that exist from time to time Assist segment heads in obtaining the optimal information pack to manage their businesses. Scenario planning for growth, attrition and channel management. Strategic direction for enabling achievement of customer X-Sell ratio, and sales volume targets. Managing BI driven Telesales teams for sales closures Key Result Areas: Publish timely and complete monthly analytics pack for RBG Marketing. . This will encompass various views including business unit, segment, sub segment, branch, product, service and channel. Identify , analyse and report on material positive and negative variance indicators Analyse segments & micro segments based on variables such as profitability, product ownership & usage, channel usage, response to past offers, demographics , customer lifestyles, length of residence / service, and on potential for targeting products and services, such as householding for loan eligibilities Identify sales and attrition trends for segments and subsegments, and work with product teams to address opportunities and improve customer loyalty Perform root cause analysis and present the same with recommended corrective actions to business units. Review , develop and enhance info packs and analytic decks for individual product groups to ensure that they are best placed to achieve product and customer growth related objective and profitability goals Segment based Provide analytical support for the development of marketing programs Sales Growth, Portfolio Performance and Channel analytics on a monthly basis Evaluation and implementation of behavioral and segmented scoring models Proactive recommendations to business heads on corrective action for adverse indicators or untapped opportunities. Selection and implementation of advanced analytics software and tools to enable analytics and campaign automation. Knowledge, Skills & Experience: Financial services business intelligence experience in a comprehensive multi-product and competitive business environment. Strong numerical, analytical and presentation skills A good understanding of Sales & Marketing of retail banking products , services & related analytics MBA in Finance & Marketing Excellent numerical and analytical skills. Experience in similar role for at least 3 years. Proven team leadership experience Familiarity with analytics tools and statistical modeling concepts