Marketing Manager - Demand Generation & Growth Marketing

# Marketing Manager - Demand Generation & Growth Marketing

> Huzzle · South Africa (Remote) · Full-time · Posted 2026-04-09

**Workplace:** remote

**Department:** Growth Marketing

## Description

### About Huzzle

At Huzzle, we connect elite remote professionals with fast-growing companies across the UK, US, Canada, Europe, and Australia. Our clients range from early-stage startups to established SaaS and eCommerce businesses. When you join through Huzzle, you're placed directly with a client as part of their in-house team. No outsourcing layers, just impactful work with global visibility.

**Role Type: Fractional (12 days a month)**

**Engagement: Independent Contractor**

### **About the Company**

Our client is a growth-focused consultancy working with established B2B organizations to scale their commercial performance. They specialise in aligning marketing, sales, and operations to build predictable, high-performing revenue engines for their clients.

With a strong emphasis on strategic execution, data-driven decision-making, and modern demand generation frameworks, they deliver measurable pipeline growth across multiple industries.

### Job Summary

We are hiring a **Marketing Manager – Demand Generation / Growth Marketing** to lead and execute high-impact demand generation strategies for B2B clients.

This is a **fractional, contract-based remote marketing role** ideal for a senior-level growth marketer who thrives on building scalable pipeline engines, leveraging AI-powered marketing workflows, and driving measurable revenue outcomes.

You will work closely with content, sales, and leadership teams to transform thought leadership into high-converting campaigns, while optimizing the entire marketing funnel—from awareness to conversion.

### Key Responsibilities

• **Demand Generation Strategy**
• Develop and execute end-to-end demand generation strategies aligned with client revenue goals
• Build scalable, full-funnel marketing systems across awareness, acquisition, nurture, and conversion
• Design integrated inbound and outbound campaigns to drive qualified pipeline growth
• Leverage AI tools and marketing technology to improve campaign efficiency and velocity
• **Campaign Management & Execution**
• Plan and execute multi-channel campaigns across digital platforms (including LinkedIn performance marketing)
• Create high-converting lead magnets (reports, whitepapers, industry insights)
• Implement **account-based marketing (ABM/ABMS)** strategies targeting high-value prospects
• Develop structured sales prospecting and lead nurture programmes
• **Collaboration & Alignment**
• Partner with content teams to convert thought leadership into revenue-generating assets
• Align closely with sales, recruitment, and business development teams
• Collaborate with subject matter experts and external partners to execute campaigns
• **Marketing Operations & Automation**
• Build and optimise marketing automation workflows and nurture sequences
• Manage CRM and marketing automation platforms effectively
• Continuously optimise landing pages, funnels, and campaign performance
• **Analytics & Performance**
• Track and report on KPIs including pipeline contribution, lead volume, and ROI
• Monitor cost per lead (CPL), conversion rates, and engagement metrics
• Use data-driven insights to continuously improve marketing performance

## Requirements

• **Must Have**
• 8+ years’ experience in **B2B demand generation, growth marketing, or digital marketing**
• Proven success in building and scaling demand generation engines that drive revenue
• Strong expertise in **account-based marketing (ABM/ABMS)**
• Experience in **technology, consulting, or professional services environments**
• Deep understanding of B2B buyer journeys and multi-touch marketing funnels
• Hands-on experience with CRM and marketing automation platforms
• Strong analytical mindset with a data-driven approach
• Excellent collaboration skills across cross-functional teams
• **Preferred Tools & Tech Stack**
• Marketing automation: HubSpot, Marketo
• CRM platforms: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive
• Analytics and reporting tools (e.g., GA4, dashboards, attribution tools)

## Benefits
💻 Fully Remote: Work from anywhere with international teams
🚀 Career Growth: Join companies in SaaS, MarTech, and B2B services
🤝 Peer Community: Connect with high-performing sales professionals in our network
🧭 Ongoing Support: Receive guidance from Huzzle before and after placement
## Apply
[Apply at Huzzle](https://apply.workable.com/huzzle/j/E58A64BBED/apply)
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