SEO Manager

Key Responsibilities

• Lead SEO strategy and execution for client accounts across domestic China and international markets
• Develop SEO roadmaps covering technical SEO, on-page optimization, content strategy, and authority building
• Drive organic performance across Baidu, Google, and Bing , adapting strategies to different platforms and markets
• Apply AI-driven SEO approaches to improve keyword research, content planning, optimization, and performance analysis
• Use AI tools to support scalable SEO workflows (e.g., content briefs, gap analysis, SERP insights, reporting automation)
• Partner with content, UX, and development teams to embed SEO best practices into website builds, migrations, and ongoing optimization
• Manage technical SEO initiatives, including crawlability, indexation, site architecture, page performance, mobile optimization, and structured data
• Monitor and analyze SEO performance (traffic, rankings, conversions), translating data into actionable insights for clients
• Prepare and present clear SEO reports, insights, and recommendations to clients and internal stakeholders
• Stay current with algorithm updates, AI-driven search developments (e.g., generative search, AI overviews), and regulatory considerations in China and globally
• Support new business pitches and contribute to SEO thought leadership within Merkle China
• Mentor junior team members and contribute to team capability building (scope dependent on level)

Requirements

• Associate Manager: ~3–4 years of SEO experience
• Manager: 5+ years of SEO experience
• Hands-on experience with Baidu, Google, and Bing SEO
• Experience supporting or leading international SEO programs
• Strong understanding of technical SEO fundamentals
• Familiarity with AI tools and workflows for SEO or digital marketing (e.g., content generation, analysis, automation)
• Experience with SEO and analytics tools (e.g., Google Analytics, Google Search Console, Baidu Webmaster Tools, Screaming Frog, SEMRush, Ahrefs, etc.)
• Data-driven mindset with strong analytical and problem-solving skills
• Client-facing experience with good communication and presentation skills
• Ability to manage multiple projects in a fast-paced agency environment
• Fluent in Mandarin ; strong working proficiency in English

Location

Shanghai - Haisu Plaza

Brand

Merkle

Time Type

Full time

Contract Type

Fixed Term Contract (Fixed Term)