Vice President - Home Center
BRANDS COMPANY · Gorilla Glue Tri County - Sharonville, OH 45241; Atlanta Sales - Smyrna, GA 30082; Charlotte Sales - Charlotte, NC 28262
About The Role
Description
Summary Description:
The Vice President, Home Center is responsible for leading the strategic direction, growth, and execution of the company’s Home Center channel across The Home Depot, Lowe’s, and Menards. This leader drives top-line revenue, customer partnerships, and cross-functional alignment to deliver profitable growth, strengthen customer relationships, and advance long-term market share within the channel.
This role spans national account leadership, field execution, and integrated go-to-market strategy, ensuring alignment between sales, marketing, supply chain, and merchandising.
Core Competencies:
Building Partnerships
Collaboration
Communication
Critical Thinking
Customer Focus
Decision Making
Leadership
Needs-Orientation
Problem Solving
Strategic Planning
Team Development
Key Responsibilities
Strategic Leadership & Business Growth
Own full P&L responsibility for the Home Center channel (THD, Lowe’s, Menards)
Develop and execute multi-year growth strategy aligned to enterprise priorities
Identify and unlock new revenue streams, assortments, and channel expansion opportunities
Lead annual business planning, including customer JBP (Joint Business Planning) processes
Customer Leadership & Relationship Management
Serve as executive sponsor for key customer relationships across Home Depot, Lowe’s, and Menards
Build and maintain senior-level partnerships with merchant, supply chain, and executive stakeholders
Negotiate large-scale agreements including pricing, promotions, assortment, and placement
Drive best-in-class customer engagement and differentiation in a highly competitive environment
Sales Execution & Field Leadership
Lead Directors, National Account Managers and field sales teams supporting Home Center accounts
Ensure strong linkage between headquarters strategy and in-store/field execution
Drive accountability for distribution, merchandising excellence, and retail execution standards
Monitor performance metrics and adjust tactics to ensure delivery of plan
Cross-Functional Alignment
Partner closely with Marketing, Brand, Supply Chain, Finance, and Product teams
Ensure cohesive go-to-market strategies across innovation, promotions, and seasonal programs
Influence product development and portfolio strategy based on customer and market insights
Drive alignment on forecasting, inventory planning, and service levels
Team Leadership & Talent Development
Build, lead, and develop a high-performing Home Center sales organization
Coach and develop NAMs and Directors across key accounts (THD, Lowe’s, Menards)
Establish clear performance expectations and accountability frameworks
Foster a culture of ownership, collaboration, and continuous improvement
Analytics & Performance Management
Leverage data and insights to drive decision-making across pricing, promotions, and assortment
Track performance vs. plan, identify risks/opportunities, and implement corrective actions
Utilize POS data, market trends, and customer insights to optimize execution
Qualifications & Experience
12–15+ years of progressive sales leadership experience, with significant exposure to Home Center customers
Deep expertise in managing large national accounts (Home Depot, Lowe’s strongly preferred; Menards a plus)
Proven track record of driving revenue growth and managing complex customer relationships
Experience leading both strategic account teams and field execution organizations
Strong business acumen, including P&L management and financial planning
Demonstrated ability to influence cross-functional stakeholders and executive leadership
Success Metrics
Revenue and market share growth within Home Center channel
Customer satisfaction and strength of partnerships (THD, Lowe’s, Menards)
Execution excellence (distribution, placement, merchandising compliance)
Team performance, engagement, and development
Delivery against annual operating plan (AOP)
Company Values:
Adhere to The Gorilla Glue Company’s Core Values that ensure everyone works together to exceed expectations.
Have fun, be passionate and show it!
Act with integrity and respect in all relationships.
Communicate openly & appreciate the effort of others.
Embrace knowledge, growth and change.
Strive for excellence in what we do every day!
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