Product Marketing Specialist

Responsibilities: Product Portfolio & Lifecycle Management Own the end-to-end lifecycle management of the Fnet product line. Develop portfolio strategies, optimize product mix, and ensure alignment with corporate strategy and market demands. Performance Monitoring & Operational Excellence Track and analyze daily business performance (sales volume, profitability, market share, etc.) to identify issues and opportunities. Provide clear guidance to Regional Sales Managers (RSMs) and initiate promotional program when necessary to secure target achievement. Demand Generation & Growth Acceleration Plan and execute diversified marketing activities (online/offline campaigns, trade shows, customer seminars, etc.) to precisely target potential customers and drive sustainable demand growth. Market Intelligence & Competitive Analysis Continuously gather and analyze industry trends, competitive dynamics, customer pain points, and emerging technologies. Deliver actionable market reports to support new product development, product iteration, and differentiation strategies. Sales & Channel Capability Building Develop and update sales enablement tools (product brochures, battle cards, competitive comparisons, etc.). Conduct product training and coaching sessions to enhance product knowledge, selling skills, and solution-selling capabilities of both internal sales teams and channel partners. Cross-Functional Collaboration & Growth Initiatives Work closely with R&D, supply chain, marketing, and after-sales teams to ensure resolution of product-related issues. Proactively identify and drive additional growth opportunities, such as new application scenarios, pricing optimization, customer retention programs, etc. Preferred Qualifications: Bachelor’s degree or above; 3+ years of product management or related experience. Solid understanding of full product management processes; strong data sensitivity and business analysis skills. Excellent communication, coordination, and project-driving abilities; comfortable working in cross-functional environments. Hands‑on experience with AI‑powered tools for digging into large datasets, identifying trends, and generating actionable business insights is a strong plus.