Assistant Manager, Marketing

About the team you are joining We’re looking for a highly organized and collaborative Assistant Manager, Marketing to support marketing activities across key products and segments within IATA’s Products Services division. This role focuses on developing and coordinating customer-focused marketing activities, messaging and marketing assets that support awareness, engagement, pipeline growth and customer retention. Reporting to a Manager, Marketing, you will work closely with Marketing Operations, Digital Marketing, Sales and Product teams to translate marketing strategies into effective campaigns and customer engagement activities. You will help develop and maintain relevant, reusable marketing assets and ensure they are effectively integrated across channels and customer journeys. What your day would be like Support the execution of marketing activities for key products and segments within the Products Services division. Develop and coordinate marketing assets including messaging, emails, landing pages, web content, social media, videos, presentations, guides and other campaign materials. Translate product value propositions and customer needs into clear, relevant and engaging marketing communications for different audiences and stages of the customer journey. Coordinate recurring initiatives including newsletters, promotions, webinars, user forums, workshops, renewal campaigns and evergreen marketing programs. Work with Marketing Managers and Product teams to develop content plans aligned with marketing priorities, customer profiles and the central editorial calendar. Ensure marketing assets are developed using standardized approaches and can be reused across products, channels, segments and campaigns. Collaborate with Marketing Operations and Digital Marketing to ensure messaging and assets are effectively integrated into CRM journeys, automation programs and digital campaigns. Use customer insights and campaign performance data to identify opportunities to improve messaging, engagement and conversion. Support the development of customer profiles and personas by identifying customer interests, content engagement and opportunities to enrich the marketing database. Maintain campaign calendars, marketing assets and reporting inputs to ensure activities are delivered on time and aligned with priorities. Contribute to the use of AI and other tools to improve content development, personalization, efficiency and scalability. Support reporting on marketing activities and provide insights and recommendations to improve performance.